CRM and Email Integrator

A career as an Email and CRM Integrator in the Customer Contacts and Performance team at National Bank means acting as a campaign specialist to strengthen our team dedicated to the integration of targeted communications, particularly emails via the Salesforce Marketing Cloud platform. This job allows you to have a positive impact on our organization through your expertise in email communications and the strategic use of customer data (profile and holding). Your job
• Implement Email Campaigns in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)
• Integrate and test HTML/AMPSCRIPT emails to ensure multi-client compatibility and optimal display
• Ensure the smooth running of campaigns: plan, execute, monitor and carry out reporting
• Collaborate with relationship marketing and targeting teams to ensure consistent messaging and customer journeys
• Participate in the continuous improvement of integration and dissemination processes
• Contribute to the monitoring of email marketing best practices and Salesforce Marketing Cloud (SFMC) developments. Your team The Vice-President, Digital and Marketing is made up of 280 specialists who work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technology and continuously improve processes. You are part of a large team of more than 45 colleagues and report to the Senior Director of Campaigning. Our team stands out for its human and authentic management approach, promoting the fulfillment of each person in his or her role. The integration team, made up of 9 specialists, combines an in-depth understanding of the client experience, a strong strategic vision and a sharp mastery of technological business capabilities. Together, we design innovative solutions to effectively reach National Bank's Personal, Commercial and Wealth Management clients. We aim to offer you maximum flexibility to promote your quality of life. This translates into a hybrid work environment, as well as a flexible and adaptable schedule.
The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your craft and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center and coaching and mentoring support are available to you at all times. Prerequisites
• Have a minimum of 2 to 4 years of experience in managing email campaigns or integrating into a CRM environment
• Master HTML/CSS integration for email
• Learn about Email Studio, Journey Builder, Automation Studi
• Know email testing tools (Litmus, Email on Acid
• Possess a basic knowledge of SQL and segmentation
• Experience with AEP and SFMC – an asset. Languages: French Required

skills:
Artificial Intelligence, Campaigns, Customer Relationship Management Databases, Cybersecurity, Digital Integration, Diversity & Inclusion, Empathy, Initiative, Learning Agility, Resiliency, Teamwork, Web Banners Your benefits In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family such as:
* Health and wellness program, including many options
* Flexible group insurance
* Generous pension plan
* Employee Share Ownership Plan
* Employee and family assistance program
* Preferential banking services
* Involvement in community initiatives
* Telemedicine service
* Virtual sleep clinic We have an offer that keeps up with trends as well as your needs and those of your family. Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged. Making a bold move in a people-first environment We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees. We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates What can you bring to our team? Join us