DIrector of Marketing

NOW HIRING Director, Marketing & Client Success Lead the team that does the work, and own the clients who pay for it. Location Downtown Toronto, ON (King St. and Yonge St.), in-office

Job type
Permanent, full-time Reports to Co-Founders Start As soon as possible Compensation Compensation: CAD $110,00 with eligibility for variable compensation of up to CAD $35,000 annually, for total on-target earnings of CAD $145,000 per year. ABOUT INTELLICASTLE IntelliCastle Marketing helps high-ticket professional service businesses, including wellness clinics, spas, dental, veterinary, and health brands, get found online and win more clients. Our in-house team delivers website development, SEO, content, social media, branding and paid campaigns on monthly retainers, for clients in Canada and the United States. IntelliCastle’s team also runs in-house marketing for our sister company, CannDelta Inc., a regulatory and scientific consulting firm headquartered in Toronto with operations in New York and New Jersey, known as America’s #1 Cannabis Consulting Firm. We are growing, and we are now looking for a senior leader who owns all of it: the team that does the work, the clients who pay for it, and the marketing for our own brands. THE ROLE As Director, Marketing & Client Success, you will lead one marketing team with three mandates:
· The agency: run delivery for CannDelta Inc. and for every IntelliCastle client, and own client retention and renewals.
· IntelliCastle’s own marketing: build our brand and generate the leads that grow the agency.
· CannDelta’s in-house marketing: lead marketing for CannDelta as its in-house team, including content, video, SEO, social and lead generation. You will work closely with the founders, who lead both companies. This is a hands-on leadership role. You will lead the team directly, be the senior contact for our most important clients, and build the systems that let us deliver great work profitably as we grow. You will be measured on three things: clients who stay and grow, a team that delivers on time at healthy margins, and new business that marketing creates for both IntelliCastle and CannDelta. RESPONSIBILITIES Lead the team
· Lead, coach and grow our marketing team of content, SEO, design, web and social specialists, plus contract video support.
· Run the weekly team rhythm: priorities, assignments, deadlines and quality standards.
· Own team capacity and profitability: time tracking, utilization and how work is shared across people and clients.
· Hire, onboard and develop team members, and build clear career paths. Deliver for clients
· Own delivery for every client, from signed agreement to onboarding, monthly delivery and renewal.
· Set delivery standards: kickoff, standard client meetings, monthly reports and client dashboards.
· Make sure every client has a named owner on the team and that commitments are delivered on time, on scope and within budget.
· Protect scope and account profitability while keeping clients happy. Own client success and renewals
· Personally manage a portfolio of strategic, high-value client relationships.
· Lead quarterly business reviews that show clients the results and value they are getting.
· Build and run a client health score, renewal calendar and early-warning process for at-risk accounts.
· Own retention, renewals and expansion across all client retainers.
· Spot upsell opportunities based on real client needs, and work with Sales to close them.
· Lead the resolution of client escalations with professionalism and accountability. Run CannDelta’s in-house marketing
· Lead marketing for CannDelta, a cannabis regulatory and scientific consulting firm serving operators across North America.
· Own the CannDelta brand story, founder-led video and YouTube, SEO, website, social media and email.
· Own CannDelta’s inbound lead targets and marketing-sourced pipeline, working with its Sales team on campaigns, webinars and trade shows.
· Keep content accurate and compliant with cannabis advertising rules in every market CannDelta serves. Run IntelliCastle’s own marketing
· Set IntelliCastle’s annual marketing plan with the founders and build the brand in our target industries.
· Own IntelliCastle’s lead generation, website, content, case studies and social media.
· Shape our positioning and service packages with Sales, based on what delivery actually takes. Balance the work
· Plan the team’s time across client work, CannDelta and IntelliCastle, so paying clients are delivered first and our own brands still grow every month.
· Run one content calendar for CannDelta and IntelliCastle, and keep client and company content compliant with advertising rules in the regulated industries we serve. Report and improve
· Report monthly to the founders on retention, renewals, client health, team utilization, delivery, and marketing-sourced pipeline for CannDelta and IntelliCastle.
· Use client feedback and account data to improve our services, packages and processes.
· Work closely with Sales and Operations at both companies as a member of the leadership team. REQUIRED EXPERIENCE
· 8+ years in digital marketing, agency client services, account management or professional services.
· 3+ years leading a marketing, client services or account management team with direct reports.
· Experience running client delivery for a marketing team: scopes, timelines, reporting and quality.
· A strong record of client retention, renewals and account growth, with the numbers to show it.
· Experience building processes such as onboarding, client reporting, health scoring or renewals.
· Hands-on knowledge of SEO, content, social media, websites and marketing analytics.
· Strong commercial judgment about scope, profitability and pricing.
· Confidence with founders, executives and business owners, including difficult conversations.
· Comfort with CRM, marketing automation and reporting tools (Salesforce, HubSpot, Google Analytics, Semrush or similar).
· A track record of staying and building in your roles. Nice to have
· Senior agency experience, for example Account Director, Head of Client Services or Director of Client Success.
· Experience marketing in health, wellness, cannabis, legal, financial or other regulated industries.
· Experience marketing in both Canada and the United States.
· Experience running in-house marketing and agency client work at the same time.
· A bachelor’s degree in business, marketing, communications or a related field. Equivalent experience will be fully considered. WHAT SUCCESS LOOKS LIKE First 90 days
· Meet every team member and client; review every account, delivery date and renewal date.
· Put a weekly team rhythm, client ownership and a monthly reporting standard in place.
· Launch a client health score and renewal calendar for all recurring clients.
· Present a 12-month plan for the team, client success, and marketing for CannDelta and IntelliCastle. First year
· At least 90% of recurring revenue retained, with renewals on current agreements.
· A team that delivers on time at healthy, measured utilization.
· Client case studies and results that help Sales win new business.
· Growing marketing-sourced leads and pipeline for both CannDelta and IntelliCastle.
· A team structure that scales as we add clients. WHY WORK AT INTELLICASTLE
· Lead a full function with direct access to the founders and real influence on company direction.
· Own the team, the client relationships and the marketing for two brands, with no hand-offs between departments.
· Work across a marketing agency and a leading cannabis consulting firm, in regulated industries across North America.
· Join at a stage where your decisions shape how we grow. Benefits
· Employee benefits plan: dental, extended health and vision care
· Paid vacation and sick days
· Company events
· Professional growth and leadership opportunities

HOW TO APPLY
Send your résumé and a short cover letter describing a marketing or client services team you led, and the results for your clients and your team. Include numbers where you can: retention, renewals, account growth, team size and marketing results. Please also answer these questions: 1. Describe a marketing or client services team you led. How many people, what services, and what changed under your leadership? 2. Tell us about a client you were about to lose. What did you do, and what happened? 3. How do you decide whether a client account is healthy or at risk? 4. How have you balanced client satisfaction with scope control and team profitability? 5. What were the size and annual value of the client portfolio you most recently owned? 6. How would you divide a team’s time between agency clients and in-house marketing for two brands? 7. What would you do in your first two weeks leading a marketing team that has just lost its manager? Apply to: Lucas@intellicastlemarketing.com | (453) 253-4444
• Candidates must be able to commute reliably to our downtown Toronto office or relocate before starting. IntelliCastle Marketing is an equal opportunity employer. Accommodations are available on request for candidates taking part in all aspects of the selection process. This posting is for an existing vacancy.