Digital Marketing

Company: Abani Rugs / Abani Home Industry: Home Décor | Area Rugs | E-Commerce Employment Type: Full-Time

Location:
Remote About Abani Abani is a growing home décor brand specializing in stylish, modern, and affordable area rugs and home furnishings. Our products are sold through major online retailers and marketplaces, including Amazon, Wayfair, Walmart, Lowe's, Home Depot, and other retail partners. We are looking for a creative, organized, and results-driven Digital Marketing & E-Commerce Coordinator to take ownership of our day-to-day marketing operations, strengthen our brand presence, and support our continued growth.

Key Responsibilities
1. Brand Marketing & Creative Direction
• Manage and execute Abani's overall marketing calendar and campaigns.
• Maintain consistent branding across our website, marketplaces, social media, and marketing materials.
• Coordinate lifestyle photography, product imagery, video content, and creative assets.
• Work with designers and external creative partners to ensure projects are completed on time.
• Develop promotional concepts for seasonal campaigns, new collections, and product launches. 2. E-Commerce & Website Management
• Oversee website merchandising, product presentation, and promotional content.
• Optimize product titles, descriptions, images, and SEO content.
• Identify opportunities to improve website traffic, customer engagement, and conversion rates.
• Monitor competitors, industry trends, and digital merchandising strategies.
• Ensure product information and marketing assets remain accurate and consistent. 3. Marketplace & Retail Marketing
• Support marketing initiatives across Amazon, Wayfair, Walmart, Lowe's, Home Depot, and other retail channels.
• Coordinate enhanced product content, A+ content, lifestyle imagery, and promotional materials.
• Work closely with Business Development and Sales teams to support retailer launches and assortment expansions.
• Ensure marketing materials meet retailer-specific requirements. 4. Social Media & Influencer Marketing
• Manage social media content planning and execution across Instagram, Pinterest, TikTok, Facebook, and other relevant platforms.
• Develop and coordinate influencer and content creator partnerships.
• Build brand awareness through engaging content and collaborations.
• Monitor social media performance, engagement, and growth opportunities. 5. Digital Advertising & Performance
• Coordinate paid advertising campaigns across Google, Meta, and relevant marketplace platforms.
• Monitor marketing budgets, campaign performance, and return on advertising spend.
• Analyze traffic, conversion, and campaign performance using available analytics tools.
• Prepare regular performance reports with actionable recommendations. 6. Project Management & Team Coordination
• Own the marketing project calendar, priorities, and deadlines.
• Coordinate with internal departments, designers, agencies, and external partners.
• Manage multiple campaigns and product launches simultaneously.
• Take initiative, identify issues, and propose solutions without requiring constant supervision. Qualifications
• 4+ years of experience in digital marketing, e-commerce, or brand marketing.
• Experience in home décor, furniture, rugs, lifestyle, or consumer products strongly preferred.
• Strong understanding of Shopify or similar e-commerce platforms.
• Familiarity with Amazon Seller Central, marketplace content, and retailer marketing.
• Experience with SEO, Google Analytics, Meta Ads, and Google Ads.
• Working knowledge of Canva, Adobe Creative Suite, or similar creative tools.
• Experience managing social media and influencer campaigns.
• Strong organizational, communication, and project management skills.
• Ability to work independently and manage projects from concept to completion.
• Comfortable using AI-powered marketing and creative tools while maintaining brand quality and accuracy. What We're Looking For We need someone who is more than a traditional marketer. Our ideal candidate is hands-on, creative, analytical, and highly organized. Someone who can turn ideas into action, manage deadlines, improve our digital presence, and bring fresh marketing opportunities to the business. You should be comfortable taking ownership, making recommendations, and working in a fast-paced, growing company. Why Join Abani? You'll have the opportunity to play a key role in shaping the marketing direction of a growing home décor brand, collaborate directly with leadership, and make a measurable impact on our digital presence and retail growth. Interested? We'd love to hear from you. Apply through LinkedIn and share examples of marketing campaigns, e-commerce projects, or brands you've helped grow.