Digital Media Specialist

Are you passionate about the intersection of healthcare and high-performance digital media? Do you already use AI to work smarter, faster, and more precisely? Media Platforms Inc. is a Toronto-based, healthcare-focused, full-service integrated Creative, Digital and Media agency with more than 25 years of experience delivering results for leading pharmaceutical and healthcare brands. We’re looking for a Digital Media Specialist to join our team at an exciting moment in our growth. We’re open to candidates at a range of experience levels and will match the title, scope, and compensation to the person we hire. Why now? Media Platforms is in a period of strong growth. We’re expanding our AI-powered HCP solutions and data-driven targeting offerings, winning new business with leading pharmaceutical brands, and growing our team to match. That means real trajectory for the right person: more ownership, broader exposure to clients and strategy, and growth opportunities that are opening up quickly. What you’ll do:
• Campaign Strategy and Execution: Develop, implement, and optimize digital media campaigns across platforms to reach healthcare professionals and patient audiences effectively.
• AI-Enhanced Workflow: Use AI tools, including Claude and its connectors, within our secure, approved toolset to analyze platform data, streamline reporting, accelerate optimization, and support creative testing, all within our established review and compliance processes.
• Data Analysis: Dig into campaign metrics to uncover trends, opportunities, and areas for improvement, and turn insights into sharper strategy.
• Testing and Optimization: Continuously refine performance through structured testing of creatives, targeting parameters, and other campaign elements.
• Collaboration: Work closely with creative, account management, and clients to align digital media with overall marketing objectives.
• Stay Current: Keep ahead of industry trends, emerging technologies, and AI developments so our campaigns stay innovative and effective. What you bring:
• 3+ years of hands-on digital media performance marketing experience, with the ability to own campaigns end to end
• Proven experience planning, executing, and optimizing digital campaigns, ideally in healthcare or pharma
• Understanding of, or eagerness to master, the regulatory environment for healthcare advertising in Canada, including PAAB and Health Canada guidelines
• Proficiency with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs
• Hands-on experience using AI tools in your workflow (for example Claude, ChatGPT, or similar), with a thoughtful approach to data privacy and responsible use
• Strong analytical skills and the ability to translate data into actionable insights
• Detail-oriented and highly organized, able to manage multiple projects at once
• Excellent communication and collaboration skills Bonus points:
• Senior candidates: experience leading client conversations, shaping media strategy, or mentoring others
• Experience building automations, AI-assisted reporting, or workflow tools
• Experience with HCP targeting Why Media Platforms?
• Join a growing team at the start of an exciting new chapter, where your role can expand as quickly as you do
• Work with leading pharmaceutical and healthcare brands on diverse, meaningful projects
• Help shape how a proven healthcare agency applies AI to deliver better results for clients
• Competitive salary and benefits package Remote, with occasional gatherings: You’ll work virtually, but living in the Ontario/Montreal area adds an extra layer of connection. Periodic in-person meetups and social events give you the chance to build real relationships with your Media Platforms colleagues. Interested? Send us your resume, a cover letter, and one or two case studies of campaigns you’ve worked on. We’d especially love to hear how you’ve used AI to improve a campaign or your workflow. Join us in shaping the future of healthcare marketing at Media Platforms Inc.