Social Media Manager
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about the company
and its services can be found at http://jaclynbaker.com. Role Description The Social Media Manager role is a part-time, remote position responsible for planning, creating, and publishing content across multiple social media platforms. This role includes managing social media calendars, drafting and editing posts, monitoring engagement, and responding to comments and messages in a brand-appropriate manner. The Social Media Manager will analyze performance metrics, optimize campaigns, and adjust strategies to improve reach and engagement. Day-to-day responsibilities also involve collaborating with leadership or clients to align social media activities with overall marketing goals, staying current with platform updates and trends, and suggesting new ideas to enhance brand visibility and audience growth. Qualifications
• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and enhance campaigns across platforms.
• Candidates should possess effective Communication and Writing skills to craft clear, engaging, and brand-consistent messages and responses.
• Candidates should possess Content Strategy skills to develop calendars, align posts with marketing objectives, and adapt content based on performance insights.
• Candidates should possess familiarity with major social platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X) and basic analytics tools.
• Candidates should possess strong organizational and time-management abilities, with capacity to manage multiple accounts or projects in a remote, part-time environment.
• Candidates should possess attention to detail, creativity, and a proactive approach to testing new content formats and social media features.
• Experience working with small businesses or agencies, and knowledge of digital marketing fundamentals (e.g., SEO basics, paid social) are beneficial.
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