Digital Marketing Specialist – Paid Media
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• Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.
• Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.
• Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with clear hypotheses, sample logic, and post-test analyses.
• Creative Briefing: Translate user behavior data (from GA4 drop-off points and Clarity heatmaps/recordings) into actionable briefs for creative and web teams. Requirements
• Advanced, hands-on mastery of Meta Ads Manager, Google Ads (PMax, Search, YouTube), GTM, GA4, and Microsoft Clarity.
• Proven ability to troubleshoot server-side vs. client-side tracking failures independently.
• Ability to isolate true incremental performance from platform-attributed vanity metrics. Details
• Full-time, Oakville, ON
• Must be able to reliably commute to Oakville, ON L6H 6Z7, or plan to relocate before starting
• Pay: $45,000–$65,000 per year
How To Apply
Apply through this posting.
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