Finance Digital Marketing Specialist

ABOUT CONNECT 4 MARKETING Connect 4 is a boutique digital marketing agency focused on capital markets. We help publicly listed companies build investor awareness through investor-focused campaigns. From influencer management to banner placements and video creation, we operate at the forefront of investor-specific digital marketing to help companies grow visibility, liquidity, and shareholder reach. Working with us will expose you to the world of Canadian, US, and German-speaking (DACH) finance, and you will collaborate with clients listed on the TSX, TSXV, CSE, OTC, and NASDAQ.

ABOUT THE ROLE
We are looking for an early-career Digital Marketing Specialist to run the technical backbone of our campaigns: paid media, conversion tracking, and campaign operations. This role is ideal for someone with a couple of years of hands-on experience who wants to deepen their expertise in paid media, analytics and tag management, and marketing operations. MUST: Be interested in finance and the stock market.

KEY RESPONSIBILITIES
• Manage and allocate digital marketing budgets ranging from 70k to 500k.
• Set up and manage Google Ads accounts and campaigns (Search, Display, YouTube), including conversion actions, testing, troubleshooting, and ongoing optimization
• Build and maintain tracking: GA4 properties, Google Tag Manager containers, triggers, tags, and key events, then verify them live (GTM Preview, GA4 Realtime)
• Track newsletter signups and button clicks as conversions across landing pages, including embedded forms
• Work with the landing page team on WordPress and Webflow sites to keep tracking, tagging, and ad alignment accurate
• Monitor campaign performance, spot optimization opportunities early, and flag issues before they cost budget
• Produce advertising reports and analytics summaries for clients and internal stakeholders using Claude AI
• Review landing page and article copy for accuracy and compliance, using tracked changes and comments
• Manage email lists and newsletters in Beehiiv (tags, segments, exports)
• Keep campaign operations organized in Asana: client project tracking, status updates, and standardized campaign checklists (Google Ads, Newsletter, Influencer)
• Communicate with clients and CEOs to report on results and strategize
• Manage contractors (writers, video editors, etc.) and influencer programs
• Contribute to ad copywriting, creative planning, scripting, and article production QUALIFICATIONS
• 2-4 years of experience in digital marketing, paid media, or performance marketing
• Working knowledge of Google Ads, GA4, and Google Tag Manager (conversion tracking setup and troubleshooting)
• Experience with WordPress, Webflow, and ads management platforms is highly desired
• Comfortable following a process step by step and documenting what you changed
• Strong analytics and ad performance reporting skills
• German or French is an asset (we run campaigns in DACH and Quebec)
• Degree in Marketing, Business, Communications, or a related field is a strong asset
• Highly organized, detail-oriented, and comfortable managing multiple priorities WHY THIS ROLE
• Broader ownership of campaigns, tracking, and reporting
• Opportunity to work across multiple clients, markets, and languages
• Clear path for professional growth and increased responsibility
• Flexible hours