Live Entertainment Marketing Specialist

True North Sports + Entertainment is looking for a creative and motivated individual to join our Entertainment Marketing team. The Live Entertainment Marketing Specialist will be responsible for promoting all entertainment events, managing media and community interaction, while helping to maximize event revenue and increasing the profile of our venues within the event industry, community, and online. What to be excited for in this role:
• Lead the planning, development, and execution of a variety of deadline-driven marketing/advertising campaigns for assigned events, ensuring effective utilization and management of budgets as well as use of appropriate ad mediums to hit the target demographic.
• Write and distribute press releases, newsletters, presale/on-sale announcements, discount offers, and other communications for assigned events.
• Develop and execute promotional strategies that include discounting initiatives, email marketing campaigns, digital content, grassroots level outreach, media partnerships, and influencer engagement to increase ticket sales and generate excitement for entertainment events.
• Manage venue social media channels by developing engaging, relevant and organic content for assigned events designed to increase visibility, engagement, and ticket sales.
• Maintain entertainment websites and online listings ensuring accurate and timely updates for all event pages, offers, and promotional materials for assigned events.
• Manage inventory of graphics for entertainment events, including curating appropriate ads to run on the venues’ CMS systems.
• Initiate and manage value-in-kind and trade promotions for assigned events
• Prepare and complete marketing settlement reconciliations for assigned shows ensuring accurate tracking of expenses and documentation.
• Act as a media escort for non-hockey events when required.
• Support group sales, sponsorship teams, and other internal partners by providing marketing materials and promotional strategies.
• Coordinate ticket giveaways, contest executions, and prize fulfillment, ensuring compliance with all requirements.
• Regularly audit local event listings available online and on social media and ensure that events are accurately represented.
• Participate in internal discussions to develop strategies and identify opportunities to maximize ticket sales.
• Support special projects and organizational initiatives as required.
• Provide administrative support to the event management team. What we need from you:
• A post-secondary education in marketing or communications, with a minimum of 3 years’ related experience in a fast-paced role or a suitable combination of education and experience
• A passion for live event promotion, concerts, and music.
• Comprehensive marketing and promotion knowledge with strong emphasis on digital and social media marketing.
• Knowledge and/or experience with buying advertising (digital/social media, radio, television, outdoor, print).
• Good understanding of Google Analytics and the use of UTM codes.
• Proficiency in a variety of computer software programs including Photoshop, InDesign, and/or Canva (creating/saving/editing images), and Microsoft Office with an emphasis on creating and manipulating excel spreadsheets.
• Experience with Wordpress (creating/editing websites, uploading media such as images and PDF documents).
• Ability to stay up to date on related entertainment marketing and digital marketing trends.
• Strong attention to detail, with superior verbal and written communications skills.
• Ability to work independently and display sound judgment and problem-solving skills.
• Excellent organizational skills including ability to prioritize and balance multiple projects and competing demands in a dynamic work environment.
• Ability to maintain confidentiality and discretion.
• Ability, and availability to work evenings and weekends regularly as required for event announcements/launches, actual events, and special projects.
• An individual who is resourceful, innovative, outgoing and brings a positive approach to every task will excel in this role.
• Flexible schedule with the ability to work nights and weekends as required Why you should join us We are True North At True North Sports + Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community. Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills. We encourage you to apply even if your previous experience does not align perfectly with every qualification in the

job description
. You may be just the right person for this role, or other roles We are Venues | We are People | We are Community WE ARE TRUE NORTH Closing date: Monday, November 9th, 2026.