Strategic Insurance Marketing Manager

3 days ago

Alton, Nova Scotia, Canada Manulife/John Hancock Full-time

Drive data-led marketing at Manulife in Waterloo's hybrid setting, using go-to-market strategy and insurance expertise to reach advisors.

As Strategic Marketing Manager, you will develop and execute plans for high-net-worth advisors across Individual Insurance and Guarantee Wealth Solutions. Your work combines market analysis, campaign development, relationship building, and cross-functional collaboration. You will help strengthen Manulife's presence and partner relationships through targeted marketing.

Key Responsibilities:

  • Develop go-to-market strategies for advisor segments
  • Research insurance market needs, preferences, trends, and opportunities
  • Execute digital, print, and in-person campaigns
  • Build trusted advisor relationships and tailored marketing support
  • Monitor performance and adjust strategies using data

Requirements:

  • Strategic marketing experience within the insurance industry
  • Experience serving high-net-worth market clients
  • Strong go-to-market and marketing principles knowledge
  • Analytical, written, and verbal communication skills
  • Marketing automation and CRM systems proficiency

Bring insurance marketing, advisor relationship, and data analysis expertise to Manulife's Waterloo-based hybrid team.