MarTech & Inbound Marketing Specialist

Who We Are:

Prepr is a not-for-profit, social enterprise dedicated to lifelong learning by providing people with the skills and support they need to reach their full potential. Through its unique learn-by-doing approach, Prepr develops and delivers pre-built labs, as well as customized programs, that empower learners at every level. For over a decade, Prepr has partnered with businesses, NGOs, governments, and other stakeholders to create meaningful impacts for recent graduates, job seekers and employees alike. It also offers tailored programming helping organizations foster a culture of innovation through training and development.

Why join the Prepr family?

• Be part of a high-performing team of critical thinkers that thrive on problem-solving
• Participate in shaping the future of work, and being rewarded with meaningful equity
• Access leadership and growth opportunities as the company rapidly scales

What You'll Be Doing:

• Develop and execute inbound marketing campaigns that attract and convert prospective learners, employers, and partners.
• Manage and optimize marketing automation workflows, email nurture sequences, and CRM integrations to enhance lead engagement and conversion.
• Track, analyze, and report on campaign performance metrics to inform data-driven decisions and drive continuous improvement for the growth team.
• Collaborate with the Growth and Product teams to ensure seamless lead handoff and consistent messaging across all touchpoints.
• Conduct keyword research and implement SEO strategies to increase visibility and organic traffic.
• Utilize A/B testing and user journey mapping to improve conversion rates across campaigns and digital assets.
• Support the design and deployment of marketing funnels that promote Prepr programs, events, and initiatives.
• Stay up to date with marketing technology trends and recommend new tools or processes to enhance automation and efficiency.
• Champion a test-and-learn mindset to continually refine messaging, targeting, and channel performance.

What We're Looking For:

• Passion for our product and mission
• Go-getters who thrive in fast-paced environments
• Proven track record of successfully managing multiple complex projects simultaneously
• At least 2-3 years of professional experience in digital marketing, inbound marketing, or marketing technology roles
• Expertise using tools such as Outreach, Salesforce, and Apollo
• Working knowledge of SEO, SEM, and keyword research tools
• Intermediate to advanced understanding of HTML/CSS, website content management systems, and landing page builders
• Knowledge and experience with CMSs like WordPress, Webflow, and Shopify

Bonus Points If You:

• Post-secondary degree or diploma in Marketing, Communications, Digital Media, Business, or a related field
• Are familiar or have experience with agile methodologies, including Scaled Agile Framework
• Have worked in a scaling start-up or growing small-business environment

What We Offer:

• $50,000 - $65,000/year based on experience
• Group Benefits (Inclusive of dental and extended healthcare)
• Generous paid time off packages
• Flexible working hours, Monday to Friday
• 12 Learning & Development Days per calendar year
• Remote, work from home

What Success Looks Like:

First 30 Days – Foundation & Immersion

• Fully onboarded into Prepr's mission, brand voice, and program portfolio.
• Audit existing marketing funnels, CRM setup, and automation workflows to identify quick wins and improvement opportunities.
• Gain proficiency in Prepr's core MarTech stack (Outreach, Salesforce, Apollo, CMS tools, analytics platforms).
• Establish baselines for key inbound marketing metrics (traffic, conversion, engagement).
• Collaborate with the Growth team to understand target audiences and current campaign performance.

90 Days – Execution & Optimization

• Launch or optimize at least one inbound campaign with measurable results in lead generation or engagement.
• Streamline CRM segmentation and automation workflows to improve lead nurture efficiency.
• Produce high-quality content (blogs, newsletters, or landing pages) aligned with current program goals.
• Implement basic A/B testing and SEO improvements to boost conversion and organic reach.
• Deliver data-driven performance reports with insights and actionable next steps.
• Strengthen collaboration across Product, Delivery and Growth teams to ensure message consistency and seamless lead flow.

6 Months – Growth & Impact

• Demonstrate measurable growth in inbound leads, conversion rates, and/or audience engagement.
• Design and manage scalable, automated marketi