Senior Direct Response Marketer
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Who We Are
We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't.
Check out the Marriage Reset YouTube channel (https://www.youtube.com/@marriagereset) and Instagram (https://www.instagram.com/joshhudson.marriagereset/).
The Role
We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.
Our historic winning ads don't perform as they used to, and the new winners bring in lower-quality leads. We are running a marketing turnaround under a new Head of Paid Marketing, and this is the seat that writes it.
Responsibilities
- Market research and ideation
- Writing copy for ads, the VSL, funnel pages, and emails
- Managing the editing team
- Reviewing the analytics and iterating on what the numbers show
- Keeping all copy within ad platform policies
You'll report to the Head of Paid Marketing and work closely with the founder.
Must have:
- Excellent written and spoken English, at a native or near-native level
- Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
- Copy you personally wrote has sold at least $1 million in revenue, and ideally a lot more, with numbers you can show and someone who can confirm them
- Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
- Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
- Written Meta ad copy at volume, week after week, and tracked which concepts won and why
- Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
- Directed video editors or designers from a written brief through to the finished creative, and held the standard on the final cut, with examples
- Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
- Operated in a compliance-sensitive vertical where ad copy could get an account restricted
- At least 3 hours a day of overlap with European working hours
- Able to commit full-time to this role, without other clients, retainers, agencies, or freelance work alongside it
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