Director Of Operations

2 days ago

New Canada Remotivate Full time

About Base Coat Marketing: Base Coat Marketing is a results-driven full-service marketing agency serving Residential Painting, Commercial Painting, and Concrete Coating companies . Our team of "Base Coat Brainiacs" combines creativity, data, and strategy to deliver measurable results for long-term clients, specializing in Website Design, SEO, Google Ads, Social Ads, Email Marketing , and more. About the Role: We're looking for a motivated, experienced Director of Operations to oversee, scale, and optimize agency operations. This role is key to growing the business, managing a remote team of 20–30 specialists , and building scalable systems. Strong candidates have led marketing agency operations, scaled revenue from $2M to $5M+ , and thrive in remote leadership. This is a full-time remote role with opportunities to grow into a COO position . You're a Fit If You Have: Proven operations leadership in a marketing agency, scaling from $2M → $5M+ revenue. Managed cross-departmental teams (SEO, Paid Ads, Web, Media) remotely. Strong financial acumen: budgeting, forecasting, margins, and strategic decision-making. Experience building/refining SOPs, implementing EOS or similar frameworks. Skilled in KPI tracking (SEO, ads ROI, gross margins, labor efficiency, client churn). Bachelor's in Business/Operations/Marketing preferred; EOS or Project Management certifications a plus. Proficiency with ClickUp, GoHighLevel, Zapier, and KPI dashboards. Excellent communicator, motivating and holding teams accountable, balancing strategy and execution. Key Responsibilities Lead and optimize daily operations across SEO, Paid Ads, Web, and Media teams. Define, track, and report KPIs to align performance with company growth goals. Build, refine, and enforce SOPs for efficiency and scalability. Manage budgets, forecasts, and margins. Recruit, coach, and hold accountable a remote team of 20–30 employees. Collaborate with leadership to balance long-term strategy with daily execution. Oversee client performance strategies for painting and concrete coating industries. Identify bottlenecks, implement solutions, and drive continuous improvement. Foster a culture of ownership, accountability, and high performance. Growth Opportunities & Perks Path to COO role and major growth opportunities. Salary increases + performance-based bonuses. 10 PTO days (increasing yearly, capped at 20) + 10 U.S. paid holidays. Half-day Fridays (12pm ET). 80% U.S. medical insurance coverage. Access to consultants and training support on demand. 100% remote with occasional travel (1–3x/year). You're not a fit for this role if You haven't worked at a marketing agency . You don't have a track record of scaling companies. Our hiring process is made up of 3 parts, so please be aware that you will need to dedicate time for a questionnaire and two 1-on-1 interviews.

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