Content Strategist

WHO IS RATEHUB?

We're a company on a mission. We are a unique Canadian Fintech that is the one-stop shop for all financial needs of the consumer: Save, Spend, Borrow, Invest, and Protect. Every single team member — from Product & Engineering to Sales & Marketing, Finance, Operations, and everything in between — is obsessed with one thing: helping Canadians make better financial choices. And we're pretty great at it, too.

Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances.

We have many unique businesses: a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace, and a content business across Ratehub and MoneySense. 365 days a year, we deliver our users the best online mortgage experience, personalized credit card and loan options, and cheaper auto and home insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isn't easy, though. We know that achieving our mission is full of challenges — challenges that can be complex and often unexpected but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right candidate to join us and help lead us forward to continued growth.

About the role

We're looking for a Content Strategist to help grow and reach more Canadians through high-quality, data-driven sponsored content.

This is a mid-level individual contributor role reporting to the Senior Organic Growth Manager. You'll work closely with the Senior Director of Everyday Banking and Partnerships, the Partnerships Team, our partners, the Content Team, and other cross-functional stakeholders. The role sits at the intersection of content strategy, SEO, GEO, analytics, content creation, and distribution. You'll use performance data, search trends, audience insights, and emerging AI search data to identify opportunities, make recommendations, and execute content initiatives that drive organic growth.

As the Content Strategist dedicated to sponsored content, you'll work with the Partnerships Team and our partners to come up with content ideas and handle writing, distributing, and optimizing content across personal finance topics, including credit cards, banking, credit monitoring, and investing. You don't need to be an expert in every product area when you join, but you'll be expected to develop a strong working knowledge of our partners' products and the Canadian personal finance space over time, so you can create content that's accurate, relevant, and useful to consumers while meeting partner goals. You'll also support firmwide SEO and GEO initiatives.

Your goal is simple: use content, search, data, and distribution to bring more qualified traffic to Ratehub.ca and deliver strong results for our partners. You'll work across blogs, landing pages, sponsored emails, social content, short‐form video, forums, and emerging search channels, with a focus on measurable organic growth.

What you'll do

Develop a data‐driven content and SEO/GEO strategy

• Develop a strong understanding of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), and use SEO and AI Search Analytics platforms to monitor how Ratehub's sponsored content is appearing in traditional rankings and AI‐generated answers.
• Use analytics, search data, audience insights, and content performance across both traditional and AI-powered search to identify opportunities.
• Analyze organic traffic, rankings, on‐page engagement, conversions, and AI‐search visibility (mentions and citations across LLMs and generative search platforms) to understand what's working and where there are opportunities to improve.
• Identify content gaps, high‐value topics, and emerging search trends, including which topics, sources, and formats are being surfaced by AI search engines.
• Work with the Senior Organic Growth Manager and other stakeholders to turn analysis and recommendations into actionable content initiatives and help inform the broader SEO and GEO strategy.
• Support firmwide SEO and GEO initiatives alongside the Senior Organic Growth Manager.
• Stay up to date on changes in search, AI discovery, GEO best practices, and emerging search behaviours.

Create and optimize content

• Work with the Partnerships Team and our partners to come up with sponsored content ideas that meet partner goals and are genuinely useful to consumers.
• Develop and maintain a sponsored content calendar.
• Write and produce unique, useful, and engaging content across multiple formats, including blog posts, sponsored emails, social content, forum posts, and short‐form video scripts.
• Use c