B2B Product Marketing Specialist
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Shape Payworks workforce management messaging through polished writing, product marketing, and flexible office or hybrid work options across Canada.
Reporting to the Senior Manager, Go-to-Market & Enablement, this writing-first specialist translates technical specifications, feature updates, and competitive insights. You will create buyer-centric narratives, support launches, and explain product value to Canadian businesses. The work spans marketing, sales, product, and client experience.
Key Responsibilities:
- Translate product specifications into buyer-centric launch communications
- Write articles, guides, webinar copy, and client education
- Maintain positioning, personas, value propositions, and messaging frameworks
- Coordinate webinars, materials, decks, and follow-up resources
- Use Claude to refine messaging and build reusable templates
Requirements:
- Post-secondary education in marketing, communications, or related discipline
- Two to four years of relevant marketing or content experience
- Excellent writing and editing skills for complex product information
- Ability to adapt messaging across audiences, formats, and channels
- Collaborative approach across Marketing, Sales, Product, and Client Experience
Bring strategic writing, product understanding, and AI-supported content creation to Payworks' Canadian workforce management marketing team.
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