Paid Media Performance Marketing Specialist

2 days ago

Winnipeg, Manitoba, Canada Blacksmith Agency LLC Full-time

Own paid media strategy remotely for Blacksmith Agency, using Google Ads and Meta to guide targeting, budgets, and client growth.

As a Performance Marketing Specialist, you manage paid media for B2B and growing-brand clients. You serve as the strategic voice, making calls on campaigns, roadmaps, and performance narratives. The work remains focused on paid media, separate from SEO responsibilities.

Key Responsibilities:

  • Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
  • Allocate budgets, manage bids, target audiences, and test creative
  • Track conversions and attribution using GA4, tag manager, and pixels
  • Build ninety-day and quarterly client roadmaps
  • Grow accounts through retention, upselling, and relationships

Requirements:

  • Three-plus years hands-on with Google Ads and Meta
  • Campaign building, management, and optimization experience
  • Documented ROAS, CPA, or pipeline improvements
  • Agency experience managing several clients simultaneously
  • Clear spoken English for live calls with United States clients

Bring paid media expertise, trusted attribution, and confident client communication to Blacksmith Agency's remote performance marketing team.