Community & Social Media Specialist

Protein Candy & Pulp & Press | Reports to: Marketing Director | Hybrid, Ontario - remote with one required in-office day per month in London, Ontario.

Play a key role in building brand love for two growing better-for-you CPG brands.

Protein Candy is redefining the $40B candy category with functional, better-for‐you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including 7‐Eleven, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.

Pulp & Press is a trusted cold‐pressed juice brand entering a new chapter. You'll help strengthen its customer experience, building trust and loyalty through helpful, responsive support.

The Role

You'll own the day‐to‐day execution of organic social, influencer partnerships, UGC programs, and community engagement for Protein Candy. You'll also provide frontline customer support across social channels and our customer support platform for both brands.

This means creating and posting content, managing comments/ DMs, answering customer questions, helping resolve order issues, briefing creators, coordinating product seeding, capturing content at events, and keeping our marketing calendar updated.

You're an organized, creative operator who builds relationships and follows through. You'll work closely with the Marketing Director, Senior Customer Service Manager, Graphic Designers, and Operations to keep Protein Candy engaging and customers of both brands supported.

What You'll Own

• 1. Organic Social & Creative Asset Creation
  • - Manage daily publishing, aligned with the content calendar.
  • - Capture and edit video and static content that meets brand standards.
  • - Brief and adapt assets for social, digital, and retail materials, including sell sheets, signage, shelf talkers, and promotional materials.
  • - Identify relevant trends and turn them into content that fits Protein Candy's brand voice.
  • - Write captions, schedule posts, and reshare approved UGC.
  • - Collaborate with Creative to ensure assets are ready for campaigns, paid ads and launches.
• 2. Community Management & Customer Support
  • - Be the day-to-day voice of our brands in comments, DMs, and community conversations.
  • - Provide frontline customer support through social channels and our customer support platform, including email inquiries.
  • - Answer questions about products, store availability, orders, delivery, and subscriptions using approved information and processes.
  • - Coordinate with Customer Service and Operations to resolve issues, keeping customers informed through resolution.
  • - Escalate sensitive complaints, product quality concerns, and issues requiring additional approval.
  • - Keep FAQs and response templates accurate and current.
  • - Monitor brand mentions, sentiment, and recurring feedback. Share insights that can improve our content and customer experience.
  • - Proactively engage with customers, fans, creators, and relevant communities to build relationships.
• 3. Influencer, Creator & UGC Management
  • - Maintain a pipeline of aligned micro‐influencers and creators.
  • - Coordinate product seeding, including outreach, recipient lists, packing, and shipment tracking.
  • - Brief creators on messaging, deliverables, and brand voice.
  • - Follow up on deliverables and organize content for organic and paid use, recording usage permissions.
  • - Track creator performance, including reach, engagement, content quality, and agreed deliverables.
  • - Execute giveaways and coordinate winner communication and prize fulfillment.
  • - Maintain accurate collaboration and campaign tracking logs.
• 4. Campaign & Community Activation Coordination
  • - Support campaigns, product launches, sampling programs, and brand activations.
  • - Coordinate timelines across Brand, Creative, Operations, and external partners.
  • - Manage event logistics, product shipments, and marketing materials.
  • - Source swag vendors and maintain merchandise and event inventory.
  • - Coordinate approved donation and community partnership requests.
  • - Represent the brands at events and capture content for social channels.
• 5. Marketing Calendar & Project Management
  • - Maintain the social, creator, community, and events portions of the marketing calendar.
  • - Keep publishing dates, influencer drops, giveaways, and activations accurate and updated.
  • - Track deadlines and dependencies to ensure execution readiness.
  • - Flag timing conflicts, missing assets, and delivery risks proactively.
• 6. Reporting & Performance Tracking
  • - Maintain assigned scorecard metrics and deliver reporting on schedule.
  • - Report on organic social performance, creator activity, and acti