Paid Social Creative Strategist
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Shape paid social growth through audience research and copywriting in a remote-first role serving e-commerce and personal brands.
This Creative Strategist role combines creative strategy, Meta ads management, and client communication equally. You will study audience pain points, objections, and desired outcomes, then turn insights into creative angles, copy, campaigns, and recommendations. The work supports premium e-commerce and personal brands.
Key Responsibilities:
- Research audiences through Reddit, reviews, competitor ads, and social listening
- Build personas and identify resonant creative angles
- Write hooks, scripts, and conversion-focused body copy
- Direct shot selection and visual storytelling for brand consistency
- Manage Meta targeting, budgets, and campaign performance
Requirements:
- Strong copywriting for people scrolling social platforms
- Working knowledge of CPM, CTR, CVR, and CPA/CPL
- Habit of studying and reverse-engineering effective advertisements
- Ability to drive projects and address roadblocks independently
- Confidence leading client relationships and strategy conversations
Apply your audience research, creative direction, Meta management, and client communication skills to measurable paid social growth.
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