Application Specialist

Application Specialist – ALPHACAM

Planit Canada Inc. | Hexagon Manufacturing Intelligence Canada

Division

Production Software

Summary

Application Specialist – ALPHACAM

Planit Canada Inc. | Hexagon Manufacturing Intelligence Canada

Division

Production Software

Department

Sales / Services

Location

Remote - Canada

Job Status

Permanent, Full-Time

Legal Entity

Planit Canada Inc.

Position Overview

We are seeking a Application Specialist – ALPHACAM to support the growth and adoption of ALPHACAM across Canada. This position will serve as a trusted technical advisor to prospective and existing customers, partners, and internal sales teams by connecting customer manufacturing requirements with effective ALPHACAM solutions.

The ideal candidate combines strong CAM/CNC manufacturing expertise with excellent customer-facing and presentation skills. You will work closely with the Sales team throughout the pre-sales process, leading technical discovery, delivering tailored software demonstrations, validating solutions, and helping customers understand how ALPHACAM can address real-world manufacturing challenges.

This is a consultative technical role focused on solution selling and technical enablement rather than transactional sales.

Job Responsibilities

• Partner with the Sales team throughout the pre-sales cycle, leading technical discovery, delivering customer-specific ALPHACAM demonstrations, developing proof-of-concept solutions, and providing technical validation to help progress qualified sales opportunities.
• Serve as the technical subject-matter expert for ALPHACAM throughout the pre-sales and customer engagement process.
• Lead technical discovery sessions to understand customer workflows, machinery, production requirements, business objectives, and technical pain points.
• Deliver engaging and customized ALPHACAM software demonstrations based on customer applications and real-world manufacturing scenarios.
• Translate customer business and manufacturing requirements into appropriate technical solutions, workflows, and recommendations.
• Provide technical validation during the sales process and address customer questions related to software functionality, capabilities, integrations, and applications.
• Develop sample programs, workflows, proofs of concept, and other technical materials to support active sales opportunities.
• Communicate the technical and business value of ALPHACAM clearly to technical and non-technical audiences.
• Collaborate with Sales, Marketing, Services, and Support teams to provide a consistent, solution-focused customer experience.
• Contribute to technical content, demonstration assets, presentations, and best-practice workflows that strengthen the ALPHACAM sales motion.
• Support customer and partner presentations, industry events, trade shows, and technical demonstrations as a subject-matter expert.
• Maintain current knowledge of ALPHACAM capabilities, CAM/CNC technology, manufacturing trends, and competitive solutions.
• Provide customer and prospect feedback to internal teams to support continuous product and solution improvement.
• Travel within Canada as required to support customer meetings, demonstrations, events, and sales opportunities.

Pre-Sales Success Measures

• Quality and effectiveness of technical discovery and qualification for assigned opportunities.
• Customer engagement and effectiveness of ALPHACAM demonstrations, proof-of-concept work, and technical presentations.
• Timely and accurate technical responses that help move qualified opportunities through the sales cycle.
• Quality of solution recommendations, sample workflows, and technical validation provided to customers and Sales.
• Contribution to successful customer evaluations, demonstrations, partner enablement, and competitive technical assessments.
• Effective collaboration with Sales and cross-functional teams to support pipeline progression and customer satisfaction.

Qualifications

• Strong hands-on experience with CAM software and CNC machining/manufacturing processes.
• Experience with ALPHACAM is strongly preferred.
• Knowledge of CNC programming, tooling, machining strategies, and manufacturing workflows.
• Experience within woodworking, cabinetry, metal, stone, or related manufacturing environments.
• Previous experience in a customer-facing technical role such as Applications Engineering, Pre-Sales Engineering, Solutions Engineering, Technical Consulting, Technical Sales Support, or Software Demonstrations.
• Demonstrated ability to conduct technical discovery and translate customer requirements into practical software solutions.
• Strong presentation and software demonstration skil