Manager, Media Relations

Agency: Weber Shandwick Job Function: Media Job Subfunction: Earned Media Job Description: Weber Shandwick is more than a leading global communications agency – we're an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

Our Toronto office is looking for a Manager – Integrated Media—a proactive, results-oriented public relations professional who excels as a day-to-day client contact and tactical workstream leader. In this role, you will work within integrated account teams to execute earned media strategies, manage creator programs, and leverage data, social listening, and analytics to deliver measurable business results for iconic consumer and corporate brands.

You will also serve as a key resource during reputation-critical moments, supporting with the execution of rapid-response crisis communication strategies across all media channels.

About You

You live for the thrill of landing a great story, thrive on building active relationships with journalists and creators, and bring a data-minded approach to understanding audience behavior. You know how to turn brand announcements into compelling media hooks and rely on social listening, landscape analysis, and performance metrics to prove campaign impact. You remain calm and strategic under pressure, and are able to develop clear, compelling messaging during high-stakes situations. If you possess a keen eye for cultural trends, love executing brave ideas, and are ready to serve as a trusted day-to-day client lead and mentor, we want to hear from you.

RESPONSIBILITIES

• Integrated Media & Campaign Execution Support development of integrated media plans, story angles, and outreach strategies across legacy media, digital outlets, and social platforms.
• Craft compelling, news-making storytelling materials including press releases, messaging frameworks, pitch letters, Q&A, client briefing notes, and social copy across consumer and corporate communications.
• Build and maintain strong relationships with target journalists, editors, producers, and key opinion leaders (KOLs) across consumer, lifestyle, corporate, and trade media landscapes.
• Partner with digital, creative, and influencer teams to ensure earned strategies seamlessly integrate across paid, owned, and creator platforms.
• Understand the industry landscape and issues that directly and indirectly impact our clients.
• Actively monitor news cycles and social media trends to identify real-time news hooks and culturally relevant entry points for client brands.

Social Media & Influencer Ecosystem Management

• Identify, vet, and manage creator relationships aligned with brand goals, safety standards, and audience demographics.
• Handle end-to-end influencer execution, including contract negotiations, creative briefing, content review, and post-campaign performance reporting.
• Partner with social and digital teams to ensure creator assets and earned wins translate across client‐owned social channels.

Measurement, Analytics & Intelligence

• Conduct media landscape analyses, competitor benchmarks, and social listening to inform strategy and story development.
• Manage daily and campaign‐specific media monitoring, tracking, and crisis/issues reporting to identify reputational risks early and keep client leads informed.
• Build clear campaign evaluation reports and dashboard updates, analyzing earned media reach, social engagement, and creator performance against client KPIs.

Account Management & Operational Delivery

• Serve as a key day‐to‐day client contact across assigned accounts, managing project timelines, status agendas, deliverables, and campaign trackers.
• Participate in meetings and presentations, communicating with clients on a daily basis and providing thoughtful counsel where applicable.
• Support event execution, product mailers, consumer brand activations, and press events.
• Mentors and coaches more junior team members, helping to cultivate their skills and drive results.

PREFERRED EXPERIENCE

• Integrated Media & Platform Expertise: Strong knowledge of Canada's news media landscape, modern social platforms (TikTok, Instagram, LinkedIn, YouTube, X), and creator trends, with skill in using media monitoring and listening tools.