Brand Coordinator

## Brand CoordinatorApply: Toronto, Ontario: Full time: Posted Today: JR114749About canfitprocanfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro's over 24,000 members include some of the world's best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose
- canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others. Core Values, Purpose and VisionAt canfitpro, we live and breathe our Core Values of *Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness*, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others.

Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone. Job OverviewThe Brand Coordinator contributes to fortifying canfitpro's visibility and position as a leading authority in fitness education and professional development by delivering consistent, timely, and audience-focused communications.

This role coordinates branded content and publications, monitors online conversations and brand performance, gathers and translates research and audience insights into actionable recommendations to strengthen brand awareness.

Key Responsibilities
1. Copywriting & Publication Coordination* Writes, edits, and proofreads content for blogs, magazine articles, reports, web pages, and marketing materials to support brand visibility, audience engagement, and SEO performance.
* Coordinates the development and production of publications, including magazines, trend reports, and other branded content to support member engagement, thought leadership, and business objectives.
* Collaborates with internal teams, external contributors, partners, and vendors to gather and manage publication content and assets.
* Partners with B2B and Events Teams to ensure sponsorship, advertising, and partner entitlements are accurately incorporated into publications.
* Maintains content calendars, publication timelines, and quality standards to ensure timely delivery of all materials.2. Social Listening & Brand Monitoring* Monitors and analyzes online conversations, brand mentions, reviews, and industry discussions across platforms such as Google Reviews, AI search platforms, Reddit, and other digital channels,
* Provides recommendations to strengthen brand awareness, discoverability, credibility, and audience engagement.
* Collaborates with the Digital Marketing Coordinator to monitor and engage in brand-related conversations across media and digital channels, responding to commentary in alignment with brand voice and guidelines.
* Partners with content and digital teams to optimize content structure and positioning for search engines, AI indexing, and online discoverability.3. Reporting & Data Insights* Supports the delivery of surveys, research, and data-driven reports that provide insights into industry trends, member needs, and event insights.
* Coordinates industry trend surveys, member surveys, and event feedback initiatives in collaboration with internal stakeholders.
* Collects, analyzes, and communicates survey and research findings with support from the Manager, Director, and cross-functional teams.
* Prepares, publishes, and integrates trend reports, member and event insights and research findings into publications, reports, and thought leadership content across digital and print channels.
* Maintains reporting processes, data collection activities, and documentation to support informed business decisions.
* Supports the engagement and ongoing coordination of canfitpro's Advisory Council, fostering strong relationships and enabling meaningful contributions to organizational initiatives, content development, certifications, education, and events.
* Coordinates Advisory Council activities, including meeting logistics, communications, agendas, minutes, information sharing, stakeholder records, and ongoing engagement activities to ensure an organized and positive council experience.
* Supports the Executive Director and Manager of Marketing & Communications in maintaining engagement with council members and identifying opportunities for their involvement across canfitpro initiatives.
* Collaborates with internal teams to leverage Advisory Council expertise for content development, publications, certifications, education programs, research initiatives, and events.
* Tracks council participation, recommendations, and contributions, ensuring timely follow-up and effective communication.Communication/Business RelationshipsContacts: canfitpro Senior Le