AI-Native Performance Marketer

1 week ago

Vancouver, British Columbia, Canada Fireflies Full-time

Fireflies.ai is the AI-powered notetaker used by 20M+ users across 500K+ organizations, including 75% of the Fortune 500. We're profitable, privately held, and valued at $1B on just $19M raised. We're building the future of work, where AI captures, understands, and acts on every important conversation.

We run a growing seven-figure paid budget, and we've only really scaled one channel: Google Search. Not because the others don't work, but because we've never had someone who could produce and ship creative at the volume paid social demands.

This is not a media-buying seat. Meta and YouTube have gotten good enough at targeting that the lever isn't bid tweaking anymore; it's how many good assets you can put into the machine, how fast, and how well you read what comes back.

What you'll own:

Ship creative at volume

  • The asset pipeline end to end: brief produce launch iterate. Statics, video cuts, hooks, ad copy variations.
  • AI tooling as your default production method, not a novelty. If you're waiting on a designer for every variant, this will feel slow.
  • Working with our designers and video editors on the things that genuinely need them, and handling the rest yourself.

Run and scale the channels

  • Google Ads and Bing are our biggest paid revenue channels, and currently under-invested. Own it properly.
  • Build Meta and YouTube into real acquisition channels from a standing start.
  • Full-funnel: awareness consideration conversion, plus retargeting.
  • Take our multi-product launches to market. Our email assistant and personal assistant each deserve their own campaigns, not a shared one.

Operate without becoming a bottleneck

  • Build the campaign setup, naming, QA and launch processes so this role is repeatable rather than held in one person's head.
  • Automate the manual work. Campaign builds, bulk uploads, copy variations, reporting, and if you're doing it by hand twice, script it.
  • Communicate in the open, on your own initiative.

Read the numbers and act

  • Own CAC, ROAS, payback and full-funnel attribution, from ad platform through to product activation.
  • Work in our cross-platform reporting stack and tell us what to do differently, not just what happened.

Who we're looking for:

  • 3+ years running paid acquisition where you personally touched the work. We care far more about what you've shipped than where you've worked.
  • Show us the work: campaigns you built, creative you made, before-and-after numbers. A portfolio or a Loom walkthrough beats a resume here.
  • Genuinely AI-native. You've replaced real parts of your workflow with AI tooling and can explain exactly how. This is our hardest filter.
  • Strong on Google Ads specifically: structure, keyword strategy, bidding, scaling.
  • You can make things: video cuts, statics, hooks. Not to art-director standard, but enough to test an idea this week rather than next month.
  • Comfortable with subscription and self-serve funnels, and US-market acquisition.
  • You could come from DTC, consumer subscription, gaming, an agency, or a performance-led startup. A B2B SaaS background is not required.
  • High energy, vocal, takes ownership. You over-communicate by default, and you close loops.

This probably isn't the role for you if:

  • Your experience is mostly strategy decks, agency management, or coordinating other people's work.
  • You'd need a designer for every creative variant.
  • You want a defined brief handed to you each quarter.
  • You're primarily a brand or product marketer. Those are real skills, and we hire for them separately, just not here.

Why this role matters:

Google Search is our biggest paid revenue channel, and it's been under-attended for months. Meta and YouTube are effectively unopened. We're going multi-product, and each product needs its own campaigns. You aren't inheriting a mature machine to maintain, and you're getting a channel portfolio with one thing working and a lot of headroom, and a company that will fund it as fast as it proves out.

You'll report directly to our Head of Growth & Engineering, work alongside our designers and video editors, and have a direct line to the CEO on creative direction. No layers.

What we offer:

  • Competitive pay
  • Work remotely from anywhere in your country
  • Room to move laterally and grow fast
  • Paid time off and a flexible leave policy
  • No-boss culture and flexible hours
  • Company offsites and virtual retreats
  • Tech reimbursements

How we hire:

A short async written screen or AI screening fun chat, a call with the HR hiring manager, a practical exercise (real output, not a strategy deck), a panel conversation, and a final chat with our CEO or CTO. We move fast, and we'll tell yo