Marketing Communications Manager
1 day ago
We are seeking an out-of-the-box, strategic Marketing & PR Manager to build and lead brand marketing efforts from the ground up across the U.S. and Canadian markets. This is a hands-on, manager-level role for someone who doesn't rely solely on playbooks—but creates them.
This position is ideal for a confident, front-facing professional who can think strategically, execute independently, and represent the client's brand with credibility, polish, and authority. The successful candidate will define the marketing vision, craft compelling messaging, and translate ideas into measurable impact, supporting brand growth and market presence in both the United States and Canada.
Key Responsibilities
- Own and build the
marketing and PR strategy from the ground up
, including positioning, messaging, and go-to-market approach - Develop and execute
integrated marketing and communications plans
that increase brand awareness, credibility, and lead generation - Act as a strategic partner to leadership, translating business goals into
clear, actionable marketing initiatives - Lead digital marketing efforts across
social media, email, website, content, and paid campaigns - Create high-impact content such as
press releases, thought leadership pieces, case studies, newsletters, and sales enablement materials - Build, manage, and leverage relationships with
media, partners, influencers, and industry stakeholders - Plan and execute
events, product launches, trade shows, and promotional campaigns - Track performance metrics, analyze results, and continuously optimize strategy using
data-driven insights - Ensure brand consistency across all internal and external communications
- Manage external vendors, agencies, or freelancers as needed and scale efforts as the function grows
Leadership, Mindset & Expectations
- Strategic & Entrepreneurial Thinker:
Able to create marketing strategy where little or none exists - Out-of-the-Box Mindset:
Brings fresh ideas, challenges conventional approaches, and experiments intelligently - Influential Communicator:
Confident, persuasive, and comfortable representing the client's brand externally - Professional Presence:
Well-groomed, polished, and credible in client-facing, media, and executive environments - Relationship Builder:
Naturally builds trust with internal stakeholders and external partners - Cultural Alignment:
Embodies the client's values and sets the tone for how the brand shows up in the market
Qualifications
- Bachelor's degree in
Marketing, Communications, Public Relations
, or a related field - 5-8 years of progressive experience
in marketing and/or PR, with demonstrated strategic ownership - Proven experience
building marketing programs or functions from the ground up - Strong understanding of
digital marketing, content strategy, media relations, and analytics - Exceptional
writing, storytelling, and presentation
skills - Ability to manage multiple priorities while maintaining strategic focus
Nice to Have
- Experience in
B2B, technology, or complex/technical industries - Familiarity with
marketing automation platforms
(HubSpot, Marketo, etc.) - Experience working with
design tools
(Canva, Adobe Creative Suite) - Background in
agency environments or high-growth companies
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