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Manager, Enterprise Programs, Brand Marketing

9 hours ago

Brampton, Ontario, Canada Loblaw Full time

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Manager, Enterprise Programs, Brand Marketing - 12mth Contract

About the Role:

As the Manager, Enterprise Brand Marketing at Loblaw, you will serve as the pivotal link between program management and brand marketing. Reporting to the Director of Enterprise Program Management with a dotted line to the Director of Brand Marketing, you are the marketing subject matter expert responsible for leading the strategic development and execution of marketing for high-impact enterprise programs like Hit of the Month, Collectables and Collect & Save stamp programs.

This role is crucial in driving customer value and organizational growth through innovative marketing strategies and executional excellence within enterprise-wide programs.

This contract role will be based out of the Brampton office at 1 President's Choice Circle, Brampton and is hybrid with four days in office, 1 day remote.

What You'll Do:

  • Strategic Planning & Leadership: Lead the end-to-end marketing planning process for enterprise programs, translating objectives into comprehensive, impactful strategies. Oversee brief development, stakeholder reviews, and ensure alignment with program goals.

  • Cross-functional Collaboration: Build and nurture strong partnerships with internal teams (e.g., Brand Marketing, Loblaw Media, Loblaw Digital, Operations) and loyalty partners. Serve as the primary marketing contact, facilitating clear communication, leading kick-offs, and driving seamless execution across all channels.

  • Execution Oversight: Drive the flawless execution of marketing initiatives, ensuring timely delivery and high-quality creative. Act as the bridge between brand Marketing and the enterprise, supporting project managers and resolving execution-related needs from divisions and operations.

  • Performance Analysis & Insights: Contribute to post-program analyses, compiling performance reports, leading discussions, and briefing leadership on key insights to inform future strategic decisions.

What You Bring:

  • 5-7 years of progressive retail marketing experience, encompassing brand strategy, campaign execution, and agency management.

  • Demonstrated expertise in leading the full lifecycle of marketing campaigns for large-scale enterprise programs across: In store merchandising/signage/display, paid media, social media, creative content, influencer marketing, experiential marketing, loyalty marketing.

  • Profound understanding of marketing communication channels, tactics, and go-to-market strategies.

  • Exceptional ability to collaborate cross-functionally, manage diverse stakeholders, and deliver compelling presentations (including C-suite) and influence without authority.

  • Proven capability to extract actionable marketing insights from data and communicate them effectively.

  • Strong project and budget management skills.

  • Experience with in-house agency operations and Bilingualism is an asset.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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