Copywriter

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
• Supported over 350k patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS.
• Tailored our offering to thousand of patients in Germany and Japan

This is your opportunity to join EUC as we rapidly expand our team and be a key player in shaping the future of healthcare. Join our team as a Copywriter at Eucalyptus and play a pivotal role in developing and executing creative campaigns across Meta, YouTube, websites, email, out-of-home, and TV.

• Play a pivotal role in shaping Juniper's tone of voice, writing with clarity, empathy, and personality, and setting the benchmark for copywriting excellence across the company.
• Uncover unique insights and work closely with the creative team to turn these insights into compelling campaign ideas.
• Embrace performance marketing by leveraging data to inform your creative decisions and iterate on successful concepts.
• Write confidently across a variety of formats, including Meta, YouTube, TV, radio, print, email, and landing pages.
• Drive the implementation of creative ideas across the business.

• You have a creative folio.
• 4+ years experience within an agency, in-house team, or as a freelance writer.
• Experience and expertise in the creative development process, through ideation, creation, and execution.
• Ability to clearly articulate and present copy and ideas in response to briefs.
• You're comfortable with a 'test and learn' approach, using performance marketing data to measure the success of your creative work.
• You're comfortable working autonomously, taking initiative, and solving problems in a rapidly growing and fast-paced environment.

Forget the agency world

• We don't pitch for new business. When we want more clients, we launch more brands. This means that your energy always goes into making work that's impactful from day 1.
• You'll make an insane amount of work. 3 months at Eucalyptus equals a year's worth of agency work. We have the resourcing and budgets to let good ideas thrive, and work isn't watered down by things like clients or 60-page brand strategy docs.
• Make work that benefits society - we're not selling Big Macs or Asahi's. All of our brands have an immensely positive impact on our member's health & confidence.
• Have your work judged by its effectiveness, not some washed-out ECD at Cannes. Working at Eucalyptus you'll be heavily involved in not just the production of work, but also in helping to measure its success once it's live.
• You'll have ownership of a larger part of the creative process at Eucalyptus. Your execution won't be limited to work that comes directly from briefs. If you've got ideas that you think would work in certain mediums, we'll make it come to life.

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men's health and well-being, fertility, and skincare. **Compound,** focused on longevity and preventive health, complements this ecosystem and extends our mission to make good health last a lifetime.

Here's what makes joining Euc unique:

• What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

• Shape your career – Access a professional development budget and 3 days of professional development leave.
• Support at every stage – Private medical insurance (Silver plan) and private pension (0% coverage).
• Work where well-being matters – Enjoy 20 days of annual leave, 10 days of sick leave, and flexibility designed to support sustainable work.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.