Brand Designer

About KOHO

We're on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We're a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.

At KOHO, we're not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.

KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We're building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you'll fit right in.

About the Role:

We are looking for a Growth-focused Brand Designer who blends strong visual craft with a deep understanding of performance marketing and AI-driven creative experimentation. You'll sit on the Brand Design team and collaborate very closely with our Performance Marketing team to develop scalable systems, optimize creative for paid channels, and constantly test new approaches to improve acquisition, activation, and retention.

This role is ideal for a designer who loves marrying creativity with data, someone who thinks in hypotheses, moves fast, iterates constantly, and obsesses over the impact of every creative asset.

What You'll Do: 1. Experimentation & Optimization

• Move quickly, design variants in days and evolve concepts based on performance outcomes.
  Interpret experiment results with marketing partners to identify next steps.

• Use data & insights to generate hypotheses and propose creative improvements.
  

2. Creative Strategy & Testing

• Develop high-performing creative assets for paid channels (Meta, TikTok, YouTube, Amazon, etc..).

• Create modular design systems for scaling ad production, versioning, and creative refreshes.

• Combine brand storytelling with direct-response best practices to drive engagement.

• Mastery of modern generative AI tools , Weavy, or similar platforms) with hands-on experience building custom digital workflows

• Participate in creative strategy development, concept sprints and growth experiments.

• Evaluate top-of-funnel creative trends, competitor ads, and category benchmarks.
  

3. AI-Driven Creative Exploration

• Use AI tools and internal AI systems, and automations for day-to-day creation and experimentation.

• Build internal workflows, templates, and automations using AI to scale creative output.

• Continuously evaluate new AI tools to adopt into design and experimentation processes.
  

4. Cross-Functional Partnership

• Partner closely with brand and product teams, to continuously elevate the brand system.

• Partner closely with Performance Marketing, Lifecycle, PMM teams to align creative strategy across channels. Socialize learnings from experiments to break down current silos and ensure messaging and content are synchronized driving a more unified customer experience and higher conversion rates.

• Socialize learnings from experiments to influence creative strategy, and future creative testing roadmaps.

• Act as a strategic partner in identifying new growth opportunities.

What Success Looks Like:

• Increased performance across ads, and growth funnels driven by smarter creative experimentation.

• Faster creative turnaround times due to AI-enabled workflows you help design.

• Better creative insights shared cross-functionally leading to stronger strategies and testing plans.

• Scalable systems that help the company run dozens of creative experiments monthly with consistent brand quality.

Qualifications:

• 3-5 years as a Brand Designer, Growth Designer in a performance-driven environment (agency or in-house).

• Proven experience designing high-performing creative assets for paid social, digital ads.

• Daily fluency with AI creative tools and an active interest in experimenting with new ones.

• Strong understanding of growth funnels, paid media dynamics, and creative testing methodologies.

• Comfort working in fast iteration cycles, test, learn, refine, repeat.

• Strong Figma and AI Tools experience.

What's in it for you?

• Opportunity to shape the future of fintech and financially empower a generation of Canadians

• Competitive compensation & equity

• Fantastic, Deeply Engaged Team (check out our engagement scores here)

• Generous vacation Wellness days Flex Days holiday closure

• Remote-first environment coworking support yearly all hands retreat

• Access to coaching & growth programs

• Parental top-up & leave policies

• Comprehensive health benefits

• Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
  

KOHO is for builders.

If you're energized by challenge, motivated by mission, and want to be part of a team that punches above its weight - we want to hear from you.

The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact and the People and Culture team will be happy to help.

AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at

Note: this posting is for an existing vacancy that we are seeking to fill.

#LI-Remote

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