Marketing Strategist

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Job Summary

Reporting directly to the Marketing Lead, the
Marketing Strategist is responsible for managing, developing, and executing all
initiatives related to increasing customer retention and sales (Sales, Service,
Parts) for select Dilawri franchised dealerships in the BC Region. As the
primary point of contact for those stores/brands, this role involves collaborating
with internal and external stakeholders to develop and execute effective yearly
marketing plans, monthly tactical campaigns, experiential/sponsorship
requirements, digital updates, social media strategies, and other ad hoc tasks.

Other responsibilities include staying updated
on best practices, delivering best-in-class customer experiences, and remaining
informed about Dilawri- and OEM-mandated brand-compliance requirements. The
position requires attention to detail, strategic thinking, a positive,
flexible, and solution-oriented attitude, and exceptional interpersonal skills.

Duties and Responsibilities

•       
Act as the day-to-day marketing contact for select BC
Region-based Dilawri franchised dealerships, as well as regional
marketing initiatives.

•       
Develop & execute yearly marketing plans for each
dealership.

•       
Align with each dealership's General Manager on monthly
vehicle priorities and promotions; brief-in appropriate creative executions for
sales & service

•       
Manage and/or execute all experiential/sponsorship
requirements

•       
Review analytics and & reporting and provide insights
to relevant stakeholders

•       
Manage traditional and ethnic media buys (e.g., print,
radio)

•       
Manage budgets, invoices, & coop

•       
Manage social media accounts & reporting

•       
Perform monthly dealership audits (in-store experience
& websites)

•       
Maintain clear lines of communication with National Marketing
about, e.g., store-level activations, new partnerships, donations, etc.

•       
Miscellaneous dealership support

Secondary

·      
Provide professional customer service and support to all
stakeholders

·      
Follow established company policies and procedures

·      
Participate in meetings and training, as required

·      
Follow Health & Safety Program and observe provincial
Occupational Health & Safety regulations

Qualifications

Education

·      
Post-secondary education in Marketing, PR, or related subjects

Experience

• Three (3) years of marketing, PR, or related experience
• Automotive/Dealership retail experience is an asset

Advantages of the Dilawri Lifestyle 

• First hand mentoring from auto industry leaders
• Innovative, exciting work environment
• Employee discounts on vehicle purchases and leases
• Employee discounts on service and parts
• Career growth opportunities
• Competitive compensation
• Generous benefit package
• Exclusive Dilawri offers
• A true Family culture

Dilawri Group of Companies is Canada's largest automotive group with 75+ franchised dealerships representing 35+ automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, British Columbia and Washington DC. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership.

Dilawri Group of Companies is not only a leader in the automotive industry, it is also a leader in the communities it serves, having established The Dilawri Foundation in 2002. The Dilawri Foundation has contributed tens of millions of dollars throughout Canada supporting a variety of charitable causes.

Go to our website to see more about our company and the many reasons why you will want to work for us

We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest.