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Marketing Automation Specialist

2 weeks ago

Etobicoke ON, Canada ProLeads Digital Full time $100,000 - $120,000 per year

We're looking for a Marketing Automation Specialist who can combine technical expertise with creative execution. You will be responsible for developing landing pages on WordPress and Webflow, setting up conversion tracking, and automating campaign workflows across Google Ads, Facebook Ads, and Bing Ads.

Experience with CallRail, Google Tag Manager, and CRM integrations will be a strong asset.

What You'll Do

Landing Pages & Web Development

  • Build and optimize WordPress and Webflow landing pages that support lead generation funnels.
  • Implement CTAs, forms, and UTM tracking for campaign attribution.
  • Run A/B tests and optimize for conversion rate performance.
  • Ensure brand consistency and high-quality visuals across all web assets.

Conversion Tracking & Automation

  • Set up tracking through Google Tag Manager (GTM) and Google Analytics 4 (GA4).
  • Connect ad platforms (Google, Meta, Bing) with CRM systems to ensure accurate lead flow.
  • Configure automation workflows to sync data and improve campaign efficiency.
  • Validate lead tracking through CallRail and troubleshoot discrepancies.

Reporting & Optimization

  • Monitor and analyze campaign and landing page performance.
  • Identify opportunities to improve conversion rates and user experience.
  • Maintain site health — fixing broken links, redirects, and performance issues.

What We're Looking For

  • 3+ years of experience in marketing automation and tracking.
  • Hands-on experience with WordPress, Webflow, GTM, and GA4.
  • Familiarity with Google Ads, Facebook Ads, and Bing Ads setup and integration.
  • Knowledge of CallRail or similar call-tracking platforms.
  • Experience connecting campaigns with CRM systems (HubSpot, Zoho, etc.).
  • Strong attention to detail and ability to troubleshoot tracking and attribution issues.
  • Basic knowledge of HTML/CSS is a plus.

Job Type: Full-time

Pay: $20.00-$25.00 per hour

Ability to commute/relocate:

  • Etobicoke, ON (M9B, Peel District): reliably commute or plan to relocate before starting work (required)

Work Location: In person