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Jr. Marketer: Audience

1 hour ago

Toronto, Ontario, Canada From Day One Full time

About From Day One:

The business landscape is changing fast. From Day One is a media outlet and conference series that helps companies navigate all that change in ways that put people first. 

Since our beginning in 2018, we've reached over 150,000 attendees, hosted over a thousand speakers, and produced conferences in more than 20 major U.S. cities–and counting. We take a unique, cross-disciplinary approach, convening leaders in CSR, HR, marketing, and communications, as well as civic leaders, authors, and journalists, to share business strategies that benefit workers, customers, and communities. 

We also publish reporting and opinion pieces by a network of notable journalists, led by the company's editor in chief, veteran journalist Stephen Koepp.

At From Day One, we hire people who have a high degree of self-motivation and the potential to grow into active leaders. We call team members like these "drivers". If you are a passenger, From Day One will not be a good fit for you. 

As you apply, think about whether these attributes describe you: 

  • You motivate and energize colleagues rather than waiting for inspiration. 
  • You're relentlessly resourceful and take ownership rather than seeking excuses. .
  • You look to consistently deliver great outcomes, and work to improve processes as you engage with them. 
  • You are excited about your work and bring urgency to your mission.   
  • You approach challenges with enthusiasm and optimism.  

Our work is driven by our mission to improve the relationship between business and society, and our efforts are intended to contribute to a brighter future. By maintaining this optimistic outlook, we not only motivate ourselves but also uplift those around us. We believe that believing that the future will be better is the first step towards making it better -- for others, and for ourselves personally.

Please note that diversity and inclusion are absolutely core to our mission, and we are committed to those values in our hiring process.

About The Role:

From Day One is expanding our live, in-person events to Canada, where we have several partnerships in place. In addition to helping shape all of our efforts to market to US stakeholders, the person in this role will also help us build our network in Canada and recruiting Canadian partners.

The Canada-based Junior Marker (Audience) is responsible for contributing to audience development by developing strategies and meeting audience targets. This person will play a crucial role in helping the company expand its network of Canadian readers, attendees, and stakeholders. The candidate should demonstrate proficiency in CRMs, content marketing, and email marketing, as well as develop expertise in Canadian best practices for email marketing.

Requirements
  • This position requires a 4-year college/university degree at minimum. Candidates should have a strong academic background and a minimum of 3 years of full-time, professional post-graduation experience.
  • Communicate and honor Canadian best practices for email marketing and stay on top of those industry standards as they evolve.
  • Help run audience marketing campaigns.
  • Conduct web research to identify opportunities for audience development.
  • Work with CRO and VP Sales on marketing tactics and creative.
  • Familiarity with Salesforce, Salesloft and Excel preferred.
  • Develop and communicate strategies for audience development and meet targets.
  • Promote company name and mission in the conference space.
Benefits
  • This is a full-time salaried position. Starting salary is $70,000 CAD per year with opportunities for regular advancement and raises.
  • This position is remote, but please be available to meet with stakeholders based in or near the greater Toronto area if requested.