Category Strategic Insights Manager

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Founded over 175 years ago, Labatt is one of Canada's founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

Job Responsibilities

• Conduct macro and micro analysis of the beer market so as to ascertain consumer trends in the global brewing industry and also in each segment, in order to identify sales opportunities.
• Create planograms based on category analysis and on objectives of profitability, quantities and aesthetics.
• Develop and distribute new marketing tools for major accounts and the sales force.
• Translate data into compelling stories and actionable insights to influence sales strategies by leveraging multiple data sources
• Support customer-facing initiatives and Joint Business Planning (JBP) by delivering tailored insights and recommendations to retail partners.

Job Qualifications and Competencies

• B.A. in business administration or in a related discipline.
• 3-5 years' experience in Category Management, or Key Accounts
• Strong data storytelling skills
• Experience using Numerator or Homescan panel data
• Skilled in analysis and observation focused on consumer behavior.
• Ability to plan and prioritize routine and ad hoc tasks in order to reach established objectives.
• Mastery of Windows environment and Microsoft Office software (Excel, PowerPoint).
• Practical experience in complex data bank processing an asset (Access, Spaceman, Workstation).
• Excellent communication skills; must speak and write well in English.
• Independent and dynamic, with good people skills.
• Experience with working with JDA planogramming suite

WHY LABATT:   
As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.  

BENEFITS: 

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. 
• Additional flex credits for healthcare or wellness spending accounts 
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. 
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave 
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.  
• An annual allotment of Beer and Beyond-Beer products for employees 

EQUAL OPPORTUNITY EMPLOYER 

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.   

REQUIRE ADDITIONAL ASSISTANCE? 

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. 

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a  email address. If you have any questions or concerns, please email the recruitment team at

CONTACT US  

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