Digital Marketing Technology Lead

Discover
The Opportunity

CAA Atlantic is a non-for-profit membership organization that offers roadside assistance, insurance, travel, and rewards. CAA Atlantic has more than doubled in size in the past 10 years and now serves over 320,000 Members across Atlantic Canada. Headquartered in Saint John, N.B., CAA Atlantic is part of the national CAA federation with almost 7 million Members across the country. CAA is one of the largest, most trusted and respected consumer-based organizations in Canada.

Now is an exciting time of growth and transformation for the organization and currently we are recruiting for a Lead, Digital Marketing Technology (9 Month Term with possibility of extension) to join our Digital Marketing team. This term position will commence in early 2026 with an expected end date of October 2026. Term positions are based on continued business need, CAA Atlantic reserves the right to extend or end early any contract position. Should your position be terminated prior to the projected end date, CAA Atlantic will provide a minimum 30 days' notice. The role can be based in Saint John, NB or Dartmouth, NS and offers a hybrid work environment.

Reporting to the Vice President, Entreprise Solutions, the Digital Marketing Technology Lead will draw upon industry best practices and utilize their marketing technology expertise to address digital solution opportunities identified within the organization.

This role requires a combination of strategic vision, project management, broad understanding of technologies and business processes. The Lead will collaborate closely with the Marketing and Entreprise Solutions teams as well as other key stakeholders focusing on the management, optimization and evolution of our numerous digital solutions, including web, mobile app, and customer service AI offerings.

Find out more about life at CAA Atlantic by watching this short video on YouTube: Hidden Gems: Working at CAA Atlantic

To learn more about the CAA Atlantic employee experience visit us online:

• Careers CAA Atlantic- Work With Us
• Careers CAA Atlantic - Employee Benefits
• Careers CAA Atlantic- Team Member Stories

What you'll do
Responsibilities

• Evaluate requirements and challenges identified by business to identify inefficiencies and areas for improvement that could be resolved with people, process or digital solutions for an enhanced digital experience.
• Collaborate with internal business units to design and implement streamlined digital solutions and processes to enhance productivity, agility, and service delivery resulting in our ability to meet roadmap objectives yielding high quality results
• Gather and understand business needs and user requirements to modify existing, or identify new, solutions from both functional requirements and technical specifications supporting daily operations.
• Prototype and test solutions using various methods and tools to ensure they meet the quality standards and expectations of the organization.
• Document and present the solutions along with features and benefits to the relevant audiences.
• Lead enhancement efforts to ensure smooth adoption of new processes, systems, and/or applications.
• Establish and manage vendor relationships and partnerships to ensure successful ongoing execution of digital solutions.
• Regularly assess and report on the performance of systems, processes, and services, and identify opportunities for improvement.
• Proactively identify recommendations for continuous improvement across the MarTech stack
• Implement integrations between the MarTech stack and other external technologies with the support of IT or Transformation teams.

What you'll need
Qualifications

• 5+ years of relevant work experience.
• Strong understanding of processes, digital technologies, MarTech stacks, and industry best practices.
• Skilled and experienced with project management, change management, and stakeholder management.
• Ability to design and implement solutions that are secure, reliable, scalable, and performant with the support of IT.
• Knowledge of programming languages and frameworks such as Java, Python, C#, .NET, etc.
• Familiarity with digital MarTech best practices, standards, and guidelines for software development and technical solutions
• Interest and willingness to learn new technologies and continuously develop new skills.
• Knowledge of software engineering principles and best practices such as agile, DevOps, etc.
• Strong analytical and problem-solving abilities.
• Creativity and problem-solving skills to design solutions that meet business needs and objectives.
• Effective communication and influencing skills, with the ability to engage and align stakeholders at all levels of the organization and to communicate complex ideas in relatable terms.
• Experience with cloud services, databases, APIs and Drupal.
• Experience supporting digital marketing teams and support of MarTech stacks; SEO/SEM, social media, Web/CMS, DNS, Email, SMS, 3rd party Advertising/DMP, Web Analytics/GA4 tagging and configuration, CDP etc.

Look for yourself
Photo Gallery

• 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• 
  

A little bit about us
CAA Atlantic

CAA Atlantic

At CAA Atlantic, we're not just a company; we're a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947, we are deeply rooted in our region, but our vision is firmly fixed on the future. Our mission? To revolutionize the way people experience safety, travel, and well-being in the 21st century.

Serving our members with pride across the four Atlantic Provinces, we're not your typical organization. As a forward-thinking, not-for-profit, we're committed to pushing the boundaries of what's possible.

If you're looking to be part of a company that's leading the charge in modernizing the travel and safety industry, look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years, we're on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together, we'll drive innovation, ensure safety, and redefine the way Atlantic Canada experiences the world.

Why Work With Us:

• Challenging work with an amazing team
• Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation, Ronald McDonald House Atlantic and the Janeway Children's Hospital Foundation in 2022, in addition to many more)
• A competitive compensation package
• Generous paid time off based on professional experience
• Paid volunteering
• Telemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chat
• Health and Safety of employees is the number one priority
• Complimentary Premier CAA Membership
• An in-house gym facility and/or corporate gym rate and partial reimbursement
• An innovative and dynamic work environment
• Ongoing learning and development opportunities

Our Vision: To be the most trusted and sustainable Member organization in Atlantic Canada.

Our Mission: To make a difference every day by anticipating, understanding, and exceeding the expectations of our Members

Our Core Values

• WE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.
• WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will, to provide the safety and security they can count on and deliver the great service they've come to expect. Our word is our bond.
• WE THINK DIFFERENTLY We create a culture built on being curious, embracing new ideas, backgrounds, and perspectives, which expands our thinking and leads to creative solutions.
• WE DO THE RIGHT THING We commit to operating in the best interest of others, upholding integrity and being transparent in our actions and decision making.

Diversity and inclusion at CAA Atlantic

As a member-driven organization, we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential, and we recognize that diverse perspectives enhance our collective innovation, creativity and allow us to provide amazing service to our Members.

Accommodation

Applicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.

---