Marketing Operations Manager

About the Role:

In this role, we're looking for a data-driven marketing professional to work with the lead lifecycle, execute day-to-day marketing initiatives, oversee the martech stack and guide the business with performance insights.

You will work closely with marketing and revops teams to implement the tools and systems crucial to supporting our growing business. You are someone who gets excited at the opportunity to own our operational systems (e.g., Hubspot, Salesforce, Qualified, Salesloft, Gong Engage, etc.) and are structured in your planning and execution. You love all aspects of data and relish the opportunity to support the pipeline growth through proactive analysis. Above all, you recognize that marketing is a team sport, and that you want to be part of a fast growing, performance-driven team.

You Will:

• Own and execute key marketing initiatives that keep the engine running — email sends, CRM updates, lead uploads, and campaign creation — always looking for ways to make them smarter and faster
• Be the go-to expert for our Martech stack — Hubspot, Salesforce, Qualified, and beyond — continually exploring new tools or workflows that improve efficiency and insight
• Lead, develop, and manage the methodology and KPIs for marketing operations, including email and campaign performance tracking
• Turn marketing performance data into actionable insights that help shape strategy, not just report on it
• Manage data cleanliness within marketing automation systems and partner closely with the Revenue Operations team to ensure data integrity
• Provide insights and recommendations that drive continuous optimization across campaigns and processes
• Plan, execute, and analyze email campaigns and nurtures — including audience segmentation, list management, cadences, and performance reporting
• Diagnose and solve complex lead flow or data challenges, collaborating across teams to create scalable, sustainable solutions
• Own reporting and communication of marketing impact, building a clear understanding of demand generation goals, success metrics, and cross-functional alignment
• Support and partner with the broader Marketing team on demand generation initiatives, ensuring operational excellence from concept to conversion
• Maintain and improve the lead lifecycle in collaboration with Revenue Operations, driving continuous refinement as the business scales

You Have:

• 4 years of experience in marketing operations, analytics, or a similar role
• Deep expertise with email automation and marketing systems (e.g. Hubspot, Marketo), Salesforce reporting and administration, and analytics tools such as Metabase and spreadsheets
• Hands-on experience building and supporting landing pages, forms, and UTM tracking
• Proven success maintaining database hygiene, segmentation, and performance measurement
• Strong project management skills, with the ability to juggle multiple priorities in a fast-paced environment
• Excellent analytical and problem-solving abilities, with a data-driven mindset
• A natural curiosity to explore new tools, test new methods, and learn continuously
• Self-starter mentality with strong time management and communication skills, including experience working with remote teams
• The confidence to escalate and communicate issues clearly — and the initiative to propose and drive solutions
• Motivation by outcomes, not just tasks, and pride in doing things the right way — even when nobody's watching

U.S. base salary range for this role is $133,000-156,000 (CO, TX) and $150,000-170,000 (CA, NY). Our salary ranges are determined by role, level, and location. As a remote-first company, we strive to consider each candidate's job-related skills, location, experience, relevant education or training to determine individual base salary. Your talent partner will share more about the specific salary range for your preferred location during the hiring process.