Research and Insights Manager, Global Ads Marketing, Sellside
2 weeks ago
- Bachelor's degree in a research or quantitative field, or equivalent practical experience.
- 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
- 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research and measurement agencies.
- 5 years of experience with qualitative research methods and approaches.
- 5 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
- 5 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
- Experience within the advertising technology sector, specifically with sellside platforms (e.g., SSPs, ad servers) or direct involvement in publisher monetization strategies.
- Experience in scoping and managing projects with third-party research vendors, including management consulting firms.
Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.
The Global Market Insights (GMI) team is a Center of Excellence within Ads Marketing. Our focus is on consumers, advertiser, and ads research that enables effective marketing, positioning, and pitching of Google and YouTube ads products. We partner closely with marketing, go-to-market (GTM), and business messaging stakeholders, to ensure our research is relevant, timely, and effectively leveraged in marketing and business narratives and events.
As a Research and Insights Manager, you will contribute to the design, execution, and analysis of qualitative and quantitative research across the most important parts of Google's Ads business and products, globally. A key focus for your role will be the sellside of our ads business, where you will develop research that proves the value of Google's business growth solutions for publishers and demonstrates our effectiveness as a supply partner for agencies. You will conduct message tests, qualitative and quantitative studies, or ads effectiveness studies, and share insights with marketing and business leadership. You will keep ads marketing and business teams informed of consumer and customer behavior and perception changes to enable ad business and ads marketing GTM.
Responsibilities:
- Build cross-functional partnerships to identify business questions and insights needed to drive the Google Ads marketing agenda forward.
- Work with market and survey research vendors, write request for proposal (RFPs), and control the quality of data provided by vendors.
- Deliver research that generates insights for internal stakeholders. Conduct quantitative and qualitative studies, lab studies, experiments, or observational studies.
- Provide research thought leadership by designing and recommending new analyses, infrastructure, or experiments to drive improvements in the business.
- Design and execute methodologically research programs (e.g., comparative studies, performance benchmarks) to substantiate engaged product claims.
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