Brand Senior Principal

Who are we?

Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. 

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you—because when you feel valued, you're empowered to do your best work.

Job Summary

Define and execute the brand strategy for core Equinix and the brand integration of all acquisitions including providing governance and implementation of Data Center and facilities branding globally. Work with outside agencies and internal teams to build and execute a brand media strategy. Drive branding and messaging consistency and alignment for all corporate functions to elevate and reinforce the Equinix brand globally. Responsible for creating corporate collateral that creates a positive brand perception and reputation. Design and implement measurements to analyze messaging program effectiveness and quantify revenue generated from executed programs. Responsible for maximizing impact of brand awareness and brand advertising spend across multiple channels. Works to personify the brand internally and externally by cultivating and growing a community of customers and employees that amplify the brand and grow brand equity.

Responsibilities

Brand Strategy/Management

• Manages the design and branding of various key projects including Annual Reports and events · Analyzes spot check and brand benchmark surveys, tracks success in positioning the Equinix brand into a new category, crystallizes market insights which can be leveraged in messaging and tactics

• Collaborates with the digital media, programs and appropriate field marketing teams to analyze and optimize our media mix to most accurately target the correct persona(s) at the right targets, using the highest performing and most cost effective media

• Establishes thought leadership and brand/message consistency for key executive initiatives and at highly-visible company initiatives/ events/ assets"

• Collaborates with sales and field marketing to create reference architecture that includes an operating model, metrics & resource alignment

• Aligns resources and technologies to monitor data integrity

Collateral Creation and Implementation

• Drives branding and messaging consistency and alignment for all corporate functions to elevate and reinforce the Equinix brand globally

• Responsible for creating corporate collateral that creates a positive brand perception and reputation

Communication Platform Management

• Helps define requirements for definition and selection of new content-related technologies

• Responsible for publishing communication on various platforms according to the broader master communications plan

Stakeholder Management and Communication

• Builds relationships and works effectively at all levels within the organization and across functions

• Facilitates periodic cross-functional meetings to foster knowledge sharing, collaboration and progress around content best practices and challenges

• Identifies and provides input to key stakeholders throughout the company, and across regions and countries

• Ensures alignment in cross-functional priorities

• Manages agency relationships and expectations, identifies agency requirements and leads agency selection process

Project Management

• Leads cross-functional teams in implementation of large projects

• Communicates major project/program scope, schedule, resource, risks/issues and budget changes

• Collaborates with the global programs, digital, content and creative services teams to facilitate better alignment to capture and feed brand advertising viewers into our buyer's journey

Reporting and Metrics

• Produces monthly brand advertising reports and leads monthly coordination meetings

• Identifies metrics to measure for his or her area of responsibility, and how and when to report on them

• Oversees content measurement and KPIs, including the design and operation of relevant, synthesized dashboards, reports and analyses

Budget Management

• Responsible for managing the budgeting, accounting and reporting of expenses for the sub-function

Functional Knowledge

• Requires broad and comprehensive expertise in leading-edge theories, techniques and/or technologies within a strategic job family

• Recognized as "guru" or external expert in a strategic job family

Business Expertise

• Influences internal/ external business and/or industry issues that have an impact on Equinix

Leadership

• Leads highly visible programs or initiatives within own job family or across multiple job families; provides thought leadership

Problem Solving

• Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions

• Exercises a high degree of autonomy when making decisions that impact the function's deliverables

Impact

• Impacts business direction through the development of innovative services or products

Interpersonal Skills

• Negotiates with senior leadership, customers or vendors to influence decisions

Qualifications

• 15+ years experience preferred

• Bachelor's degree preferred

The targeted pay range for this position in the following location is / locations are:

United States - Dallas Infomart Office DAI : 177, ,000 USD / Annual

United States - Denver Office DEO : 177, ,000 USD / Annual

United States - Chicago Office CHO : 195, ,000 USD / Annual

United States - SE4 Seattle : 195, ,000 USD / Annual

United States - Tampa Office TAO : 177, ,000 USD / Annual

United States - Ashburn Office AEO : 195, ,000 USD / Annual

United States - New York Office NYO : 195, ,000 USD / Annual

Canada - Toronto Office TRO : 154, ,000 CAD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. 

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