Senior Manager Market

Job Description

What is the opportunity?
Lead the visionary transformation of RBC's Retail, Commercial and Private Banking physical network across Canada, redefining our 3 to 5-year market coverage.  In this strategic leadership role, you will integrate data-driven insights and strong stakeholder partnerships to position RBC for sustainable growth in a rapidly evolving financial landscape.   

What will you do?

• Lead the strategic direction of RBC's Retail, Commercial and Private Banking physical footprint with a 3-5yr roadmap that optimizes market coverage, client access and operational efficiency.
• Use geospatial analytics, client behavior insights and macroeconomic trends to identify growth opportunities, right-size physical footprint and prioritize high-impact locations.
• Oversee strategic lease negotiations, renewals, and site selection while balancing cost, risk and alignment with RBC's distribution transformation strategy
• Conduct ongoing competitor analysis, demographic studies, and regulatory impact assessments to inform network strategy and risk mitigation
• Apply advanced data and analytics to develop clear recommendations and support decision making
• Lead qualitative and quantitative market research on new developments and competitor activity, assessing economic, regulatory and growth trends
• Translate insights into forward-looking plans that shape the Branch, Commercial and Private Banking physical network and distribution  
• Develop robust business cases, and present clear, compelling recommendations to senior leadership to secure buy-in for transformative initiatives and changes 
• Partner with PNS peers, Regional Leads, Finance, Corporate Real Estate and external partners (CBRE) to ensure seamless execution of network changes and stakeholder alignment, maintaining regular forums to communicate strategies and progress
• Lead special projects and analysis as required, summarizing and presenting findings and recommendations succinctly to executive audiences.   

What do you need to succeed?

Must have:

• Undergraduate degree in Geography, Real Estate, Urban Planning, or Business
• 7+ yrs experience in network strategy, distribution planning or related field
• Strong knowledge of geospatial analytics, personal and commercial banking, including branch network, client segments and profitability drivers
• Proven ability to lead complex, cross-functional initiatives and influence senior executives through clear, compelling recommendations
• Advanced analytical skills with demonstrated experience using data, geospatial tools, and financials to shape strategy and business cases
• Excellent communication and presentation skills, with the ability to distill complex analysis into simple, action-oriented recommendations for executive audiences
• Strong organizational skills to manage multiple projects and deadlines
• Demonstrated change leadership

Nice to have:

• BA or MA (Urban and Economic Geography)
• Prior Experience in Financial Services
• Experience in Real Estate development

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Client Counseling, Communication, Critical Thinking, Group Problem Solving, Personal Development, Research Analysis, Results-Oriented

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

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