Marketing Director

Marketing Director

About Anvil

In modern warfare, the volume and velocity of mission-critical information is growing exponentially. Whoever adapts their national defence fastest to this reality has an invaluable strategic advantage. The ANVIL platform ingests this data and enriches it with AI, delivering decision-makers the insights they need to move with greater speed and confidence. For over a decade, Anvil has worked to give Canada and its allies this decisive edge.

We believe this edge is created at home. Anvil is 100% Canadian-owned and operated, headquartered in Ottawa. A strong Canadian sovereign defence industrial base is critical for giving those who serve the support they need, secure in the knowledge that it will never be compromised. This inner strength enables Canada to look outward - to be a more effective ally and to develop unique capabilities its partners need.  

Anvil is currently deployed with national defence and security organizations to support Canada and its allies.  We are Canada's sovereign intelligence capability and the vanguard of Canadian defence renewal.

Job Type: Full Time Hybrid (Ottawa - 55 Murray Street Office) 

Total Compensation: CAD $140,000 - $160,000 base salary - Placement within range based on experience and qualifications

The Role

This is a career-defining opportunity to shape the voice of a company at the forefront of the next generation of Canadian defence technology. As Anvil's first Marketing Director, you are not stepping in to manage a legacy brand, but to build a new, distinctive, trusted voice in Canadian national defence and security at a pivotal moment. This role offers the autonomy to define what modern defence marketing should be.

Your primary mission is to use targeted marketing initiatives to ensure our stories of operational impact translate into deeper relationships with our customers and broader national awareness of Anvil. You will bridge the gap between high-level strategy and tactical execution across the following responsibilities.

Strategy and Creative

• • Work with senior leadership to craft a marketing strategy that supports Anvil's strategic objectives.
  • Bring creativity and bold ideas for key marketing initiatives to execute our strategy.
  • Develop compelling narratives about the impact of Anvil for our customers and Canadian national defence.
    
  
  

Mission Partnership Support 

Anvil's Mission Partnership team works closely with our customers to understand their challenges and shape their ANVIL implementations for maximum impact.  You will: 

• • Equip Mission Partners with materials that make Anvil advocacy simple, credible, and forward-friendly. For example high-quality content and presentations, customer success stories, and technical whitepapers.
  • Design and execute targeted interventions that reinforce customer relationships and keep Anvil top-of-mind with key decision-makers.
  • Work with our product team to develop our product marketing function to reinforce our value with our key customers.
  • Support opportunities for user communities and roundtable discussions that deepen customer relationships.
  
  

Public Engagement 

• • Own the strategy and execution of our trade show participation.
  • Organize bespoke Anvil events to support Mission Partnership and Anvil awareness. 
  • Advise and execute on PR strategy.
  
  

Operations and Team Building

• • Build the case for marketing investments and manage budget allocation across initiatives, with authority to build a team as we scale.
  
  

Skills, Experience, and Requirements

Candidates who meet the following requirements are likely to succeed as our Marketing Director.  

If you don't think you meet all of the criteria below but still are interested in the job, please apply. It's rare to check every box exactly - we're looking for candidates that are strong in several areas and have interest and capabilities in others.

All applicants must be eligible to obtain and maintain a Canadian Government Security Clearance to the Top Secret level.

• • Marketing experience: 7+ years of B2B/B2G marketing experience, with demonstrated ability supporting complex, relationship-driven sales environments and owning end-to-end marketing initiatives. Experience marketing to defence, public safety, security, or government organizations is preferred.

Compensation & Benefits

• • Competitive salaries
  • Flexible health benefits package
  • Industry-leading employer retirement contributions match
  • Hybrid work model combining remote flexibility with meaningful in-person collaboration in our modern office in the historic Carriageway building in downtown Ottawa

Application Process

To apply for this role, please submit a CV and cover letter.  Due to the requirements for an exceptional communicator in this role, your cover letter will be an important part of your application and should include the following:

• • Why you want to work for Anvil
  • Why you think you are suited for the role, including where your domain awareness is derived from
  • A suggestion for one example initiative that you think could form part of a successful marketing strategy at Anvil and why. 
  
  

You may use AI to help compile your cover letter if you wish. Discussion of the effective uses of AI in marketing will be part of the interview process.

Applications without a relevant cover letter will not be considered.