Marketing Specialist

Company: CGL

Department: Marketing/Communications

Employment Type: Temporary Full-Time (18 months)

Work Model: Hybrid

Language: This role operates in English.

Additional Information: This/these role(s) is/are currently vacant

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

As a Marketing Specialist within the Integrated Marketing team, you will play an active role in helping to support the daily marketing activities and planning initiatives for the Group Home and Auto line of business.

• Facilitate and project manage all aspects of Group Home and Auto marketing campaigns, including online (advertising and website), print (advertising and plan sponsor collaterals), social media (organic and paid), email, display campaigns and asset distribution.
• Take the initiative to plan, execute and monitor the effectiveness of Group Home and Auto marketing programs. This includes making and applying recommendations based on research, campaign results and sales team input to ensure effectiveness and efficiency.
• Manage and monitor the asset distribution platform, with a focus on ensuring ease of use for the sales team.
• Manage and monitor ongoing campaign performance and results, including accountability for ensuring distribution of standard reporting metrics with recommendations for review or improvement.
• Close liaison with Marketing Consultant, other Marketing Specialists, business stakeholders and other cross functional teams to ensure effective integration of new marketing initiatives to achieve business goals.
• Organize and document processes and procedures across functional teams.
• Responsible for the execution of programs within a set budget.

• You have 3-5 years of related experience in a marketing environment with an understanding of marketing complexities, including the nuances of various channels.
• You have a university degree in marketing/communications or in a related field.
• You're experienced with content creation and marketing analytics.
• You have experience working in marketing and directly with a sales team.
• You're flexible and easily adapt to new tools, trends and business needs in a fast-paced environment.
• You have some experience building marketing strategies that contribute to sales team achievement.

• You influence change and are committed to continuous improvement, in order to exceed client expectations.
• You leverage critical thinking skills to identify problems and proactively propose solutions.
• Your strong communication skills allow you to clearly convey messages.
• You're an effective team player who shares knowledge to support our peers.

• You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.

• Training and development opportunities to grow your career.
• Flexible work options to support personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Volunteer opportunities to give back to your community.

Expected salary $60,574 - $100,956

The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.

Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.