Organic Growth Strategist

Hi, Future Homie

At Homebase, you'll join a team that's bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We're not just building an app—we're building unstoppable teams. So what do you say, are you in?

Your Impact Starts Here

We're looking for an Organic Growth Strategist to join our Growth Marketing team This is a mid-level role perfect for someone who wants to develop expertise in cutting-edge SEO, AI search optimization, and marketing automation–while maintaining excellent standards of the content that hits our site.

Working closely with our Sr. Organic Growth Manager and Sr. Content Strategist, this role is 20% (non-code) technical SEO implementation, 10% dashboard-building and analytics, 40% E-E-A-T optimization and PSEO hub generation, and 30% AirOps automation—all focused on driving measurable organic growth while staying ahead of search algorithm changes and LLM evolution.

Reporting to the Manager, Organic Growth, this role is for you if you're passionate about the intersection of data analysis, technical SEO, content quality, and emerging AI search platforms. You'll help transform our organic growth strategy through meticulous execution, intelligent automation, and deep expertise in trust-building optimization.

These are the key ways you'll contribute and create impact in this role:

• Technical SEO Implementation (20%)

  • Executing non-code technical SEO fixes, including meta optimization, internal linking strategies, URL structure improvements, and basic schema markup implementation to enhance crawlability and indexability

  • Conducting regular SEO audits to identify and resolve technical issues that impact site performance, working with developers when code changes are needed, but handling everything possible independently

• Dashboard Building & Analytics (10%)

  • Creating comprehensive SEO dashboards using Looker Studio, Google Analytics, and other visualization tools to track our blog, glossary, PSEO, and core product page performance at the nitty-gritty level our team needs to be successful

  • Analyzing LLM trends and AI search impact by monitoring how our content performs in ChatGPT, Claude, Perplexity, and Google AI Overviews, tracking citation rates, and optimizing for AI-powered search visibility (we'll teach you)

• E-E-A-T Optimization & Programmatic SEO (50%)

  • Developing and implementing E-E-A-T enhancement strategies across our blog and programmatic SEO hubs, focusing on building expertise signals, authoritativeness markers, and trustworthiness indicators that improve rankings

  • Managing author credibility and content authority by creating systematic approaches to showcase expertise, building author bios, implementing proper attribution, and developing content that demonstrates first-hand experience

  • Building trust signals and credibility markers through strategic implementation of reviews, testimonials, expert quotes, original research citations, and other trust-building elements that enhance overall site authority

  • Optimizing for YMYL content standards by ensuring all money/health/safety-related content meets Google's highest quality standards through proper sourcing, expert validation, and transparent authorship

  • Providing data-driven insights for programmatic content strategy, including identifying high-opportunity location/service combinations, content gaps in programmatic hubs, and optimization priorities based on comprehensive competitive and performance analysis

• AirOps Automation & Process Optimization (20%)

  • Building automated workflows using AirOps to streamline content optimization, keyword tracking, technical SEO performance, competitor monitoring, and performance reporting without sacrificing quality or accuracy

The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• SEO Foundation. 5+ years of hands-on experience in technical SEO or SEO content with a strong foundation in SEO structure, keyword research, on-page optimization, and performance tracking—you understand algorithms and humans both.

• E-E-A-T Expertise. Deep understanding of Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework, especially for YMYL content and programmatic SEO—you know how to build trust signals that actually move rankings.

• Data Analysis Skills. Experience with analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs) and data visualization platforms (Looker Studio, Tableau, or similar)—you can spot trends, identify opportunities, and communicate insights clearly.

• Technical SEO Knowledge. Solid understanding of no-code technical SEO fundamentals: metadescriptions, titles, H2s, interlinking, etc. You're not afraid to help build a strong site infrastructure one page at a time.

• AI & LLM Obsession. Strong interest in and basic understanding of how AI search engines (ChatGPT, Claude, Perplexity, Google AI Overviews) work and how to optimize content for AI-powered search results—and a need to learn more.

• Automation Mindset. Experience with SEO workflow automation tools (AirOps preferred) or similar platforms that can streamline repetitive SEO tasks without breaking quality standards.

• Content Experience. You've been on a content team and wrote the content that made it to page 1, or wrote the briefs that drove the SEO dollars.

• Bonus points if:

  • You have experience with programmatic SEO or managing large content hubs

  • You've worked with SMB SaaS, especially a trial-enabled funnel

  • Have experience with advanced schema markup and structured data implementation

  • Have experience with competitive analysis and market research for content gaps

The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• Be Customer Obsessed – Solve problems with empathy and creativity.

• Move Fast, Learn Fast – Experiment, take action, and grow every day.

• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• Time Flexibility: Flex time off + company holidays + designated focus periods

• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• Protection Plans: Life insurance + short/long-term disability coverage

• Workspace Perks: Meals provided, team offsites, and Customer Days

• Our Hybrid Rhythm: We believe collaboration drives impact. That's why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What to Expect During the Interview Process

• Meet the Talent Acquisition team, Rachel U.

• Meet the Hiring Manager, Kerry M.

• Participate in a Talent Showcase

• Meet Cross-functional Partners

• Background Check + Offer Stage

• Welcome to the team, Homie
  

Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don't meet 100% of the qualifications, we encourage you to apply

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

Hey, We're Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we've tracked over a billion hours for 2.5+ million workers—and we're just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we're committed to ensuring fair and equitable access for all.