Marketing Technologist

The Marketing Technologist is responsible for developing and enhancing database marketing (DBM) programs in Salesforce Marketing Cloud (SFMC). This role is key to enabling the transformation of our marketing into dynamic, personalized, and data-informed experiences across email, mobile, and advertising channels. Key responsibilities include developing, implementing, and maintaining marketing automation solutions. The ideal candidate has a strong background in SFMC development, ideally with Marketing Cloud Email Specialist and Marketing Cloud Developer certifications, and can design and execute complex campaigns to boost customer engagement and retention.

HYBRID WORK ENVIRONMENT

Vancouver-based and Toronto-based team members work in-office every other week (Tues – Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.

A DAY IN THE LIFE

• Develop marketing automation solutions in SFMC.
• Utilize SQL for audience segmentation, deployments, data analysis, and debugging.
• Manage email personalization, versioning, and rendering.
• Responsible for executing pre-deployment testing, campaign deployment, and monitoring.
• Work closely with the marketing team to translate business requirements into technical solutions.
• Implement established best practices and identify opportunities and new strategies/tactics to improve DBM programs.
• Stay up-to-date with the latest SFMC features and releases and marketing automation trends.
• Responsible for maintaining marketing automations and managing incident resolution, working closely with other development and technology teams as required.

WHAT YOU BRING TO THE TABLE

• Proficiency in configuring and setting up data models (data extensions, shared data extensions, contact models, data imports).
• Hands-on experience working with customer and platform (Data Views, Send Logs) data.
• Proficiency writing and modifying SQL queries, including JOIN statements.
• Expertise in creating dynamic, personalized marketing assets using various scripting languages.
• Skilled in building Marketing Cloud web experiences (data forms, custom preference pages).
• Proficient in resolving scenarios using REST and SOAP API.
• Strong understanding (experience preferred) of email/ISP domain health management.
• Exceptional communication skills and extensive technical SFMC and data experience.
• Proficiency with template design, HTML, CSS, AMPscript, SSJS, and personalization strings; WXProxy proficiency nice to have.
• Knowledge of Salesforce CRM data model and integration with SFMC via Marketing Cloud Connect.
• Comfortable collaborating cross-functionally and working with technical internal and external (vendor) teams.

COMPENSATION & BENEFITS

Salary Range: $80,000 – $100,000 per annum
(The actual salary offered will be commensurate with education, experience, and internal equity.)

We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes: 

• Comprehensive Extended Health and Dental Benefits
• Generous Paid Time Off, including annual vacation and personal days
• Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
• Professional Development Opportunities to support ongoing career growth
• Access to Health and Wellness Programs, including gym facilities at our corporate head office

THE HIRING PROCESS

• Pre-Screen – Let's talk about your experience, goals & excitement for this role
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• References & Background Check
• We use audio recording transcription for our interview practices

ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times? Take a sneak peek into why that is, here: (YouTube) Check us out on social At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

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Ready to take your career to the next level? Apply today