Regional Sales Manager

Regional Sales Manager - Maritimes

Job Description

Thinking about moving back East – or ready for a change of pace?

Trade in:

2-hour commute

sky-high rent

big-city burnout

For:

 
Small-town New Brunswick

 
Steady, full-time work with a Canadian company

This is a rare opportunity to build and lead a high-impact sales region while enjoying the quality of life that comes with living in a smaller Maritime community: shorter commutes, more affordable housing, and easy access to the ocean and outdoors.

AIL is seeking an experienced 
Regional Sales Manager
 to lead our sales efforts across 
New Brunswick, Nova Scotia, and Prince Edward Island,
 with a focus on steel solutions for the civil construction sector.

Who We Are:

As Canada's Bridge and Infrastructure Company, Atlantic Industries Limited (AIL) operates a coast-to-coast network of sales/engineering offices and manufacturing plants. We've been developing innovative, engineered infrastructure solutions for the transportation, public works, railway, mining and energy, forestry, and development sectors for over 55 years.

Reporting to the Regional Vice President, the Sales Manager is responsible for leading the sales efforts within the civil construction sector with a focus on steel products. This role involves developing and implementing sales strategies, managing a team of direct reports, fostering client relationships, and achieving sales targets.

About the Role

Reporting to the 
Vice President, Maritimes & NFLD
, the Regional Sales Manager is responsible for driving growth in the civil construction market by leading a high-performing sales team, developing and executing regional sales strategies, and building strong relationships with engineers, contractors, and public sector clients.

Based in 
Sackville, NB
, you will spend time in the office with your team and regularly travel throughout the region with sales representatives to support key accounts and project opportunities.

Key Responsibilities

Sales Strategy & Growth

• Develop and implement regional sales strategies to grow AIL's core steel products in the civil construction market.
• Analyze market trends, competitor activity, and customer needs to identify new opportunities in the Maritimes and New England.

Team Leadership

• Lead, coach, and develop a team of sales professionals across the region.
• Set clear targets, support territory plans, and hold the team accountable for sales and expense budgets.
• Conduct regular performance reviews and provide ongoing coaching and support.

Client & Market Development

• Build and maintain strong relationships with key clients, including engineers, contractors, municipalities, and transportation agencies.
• Support sales representatives on joint client calls, presentations, and project pursuits.
• Review contracts and support negotiation of terms alongside the sales team.

Forecasting, Reporting & Accountability

• Prepare accurate regional sales forecasts and budgets using market data and input from the team.
• Monitor performance against targets and take corrective action where needed.
• Provide regular reports and insights to senior management.

Product Promotion & Pricing

• Work with marketing to develop targeted campaigns, materials, and events to promote AIL's steel solutions.
• Attend industry conferences, trade shows, and association events to raise our profile and expand the customer base.
• Partner with the pricing team to develop competitive, profitable pricing strategies and help the team become trusted advisors who can influence specifications and position AIL as a preferred/sole source.

Cross-Functional Collaboration

• Collaborate closely with production, logistics, engineering, customer service, and external vendors to ensure smooth execution from quote to delivery.
• Communicate customer requirements and market feedback internally to support continuous improvement.

Compliance & Ethics

• Ensure all sales activities comply with legal, ethical, and company standards.
• Promote a culture of integrity, professionalism, and customer focus within the sales team.

About You

You are an experienced sales leader who enjoys being close to the market and to your team. You're equally comfortable in front of a client, reviewing a set of drawings, or working through strategy with senior leadership.

You bring:

• A 
  degree in business, marketing, engineering or a related field
  , or equivalent experience.
• Proven experience in sales management
  , preferably in civil engineering, construction, or related industrial/steel products.
• Strong leadership skills with a track record of 
  building, coaching, and motivating
   successful sales teams.
• Excellent communication and relationship-building skills, with the ability to work effectively with clients at all levels.
• Solid analytical skills and experience with 
  sales forecasting, budgeting, and reporting
  .
• Knowledge of civil construction and/or steel products is a strong asset.
• Experience using 
  CRM systems and sales analytics tools
  .
• A strong commitment to 
  ethical business practices
   and long-term customer satisfaction.
• Willingness to 
  travel regularly
   throughout the Maritimes and New England.

Why Consider Sackville & the Maritimes?

This role offers:

• The chance to 
  move back home to Atlantic Canada
   or discover it for the first time.
• A 
  more affordable cost of living
   compared to many larger centres.
• A 
  slower pace of life
   with short commutes, close-knit communities, and quick access to nature.
• The opportunity to build your career in a key regional leadership role while enjoying a Maritime lifestyle.