Sr. Product Marketing Manager, Competitive Intelligence

Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company's mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We  are a global company with a strong company culture and employees located in over 14 countries. Yubico's  headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.**At Yubico, we offer:**Freedom and Flexibility:At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.**Yubico Values:We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. In support of this, our employees have created some pretty cool Employee Resource Groups that foster inclusion, help build community and connection across Yubico. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our workhere).Social Connection:Relationships and connectedness matter, and we love spending time with our team Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out ourLife at Yubico Pageon LinkedIn and our awardshere.The Role:As a core member of the Competitive Intelligence (CI) function with the Product Marketing Manager (PMM) team, you will partner directly with the Senior Director of PMM/CI to scale our intelligence function. You will build the "Intel Engine," working closely with our Product & Technology team and third-party research partners (news aggregation, win/loss, AI workflow) to synthesize complex inputs into simple, high-impact sales assets. If you love taking a 10-page technical report and turning it into a 30-second "positioning" pitch for a sales rep, this role is for you.Tasks & Responsibilities:Execute Competitive Asset Production (50%):Tier 1 Competitor Assets: Execute battlecards, one-pagers, objection handlers, and talk tracks for competitive threats (Sr Director defines win themes; you produce and maintain assets). Partner with Product & Technology teams to translate technical differentiation into value-based sales positioning. Update assets in a timely manner of major competitive announcementsTier 2 & 3 Competitor Coverage: Own asset production for secondary competitors within the strategic framework set by the Sr Director. Monitor for pricing changes, feature launches, and positioning shifts. Proactively flag threats before they become Tier 1 problemsThe Translation Engine: Synthesize complex technical insights into punchy, value-based positioning. Turn technical reports into 30-second sales pitches. Write competitive messaging that emphasizes business outcomes, not featuresOperate the Intel Engine: Execute and optimize established CI workflows: Field intelligence coordination, pattern tag processing, news aggregation, AI-assisted synthesis. Leverage external vendors for our CI tech stack to scale coverage without sacrificing quality. Continuously improve efficiency: can we produce assets faster? Better?Asset Lifecycle Management: Manage competitive intelligence library in sales enablement platform.Track usage, gather feedback, and continuously improve based on adoption data. Ensure sales can find the right asset during live calls.Activate the Field & Enable Sales (30%):Field Intelligence Network (First Responder): Serve as first responder to field competitive questions—triage, validate, respond within 24-48 hours hours. Manage Field Intelligence team: coordinate intelligence flow across cross-functional teams. Process weekly field intelligence using pattern tag workflows and AI-assisted analysisBi-Weekly Competitive Digest: Curate and publish internal CI Newsletter. Strip away noise; deliver only "need-to-know" market shifts. Maintain high read rates through crisp, relevant contentSales Enablement & Training: Present at bi-monthly Global Sales Enablement calls (competitive updates, new assets, win themes). Partner with Enablement to embed CI into onboarding and certification. Deliver "competitive sprint" sessions for major deal supportIntelligence Analysis & CI Operations (20%):Win/Loss Intelligence Analysis: Pull and analyze data from win/loss research and internal AI tools weekly. Identify patterns: which competitors are we losing to? Why? In which segments? Create first-pass analysis and flag key trendsMarket Monitoring & Early Warning: Maintain radar on Tier 2/3 competitors: pricing, acquisitions, launches, leadership changes. Flag emerging threats and monitor news, analyst reports, and industry forumsVendor & Tool Management (Day-to-Day): Manage day-to-day vendor relationships: Win-loss, news aggregation, AI workflow. Administer internal CI tools: Highspot library, pattern tag generator, AI workflows. Build and maintain monthly CI performance metrics dashboardWeb & Campaign Support (Execution): Execute updates to "Yubico vs. [Competitor]" comparison pages (VP sets strategy; you produce content). Collaborate with Digital Marketing on content production and SEO. Ensure pages reflect latest competitive positioning and product updatesWho You Are:The Synthesizer: You do not dump data on people. You collect and analyze internal and external research so sales doesn't have to, and you give them the 3 bullet points that matterThe Storyteller: You understand that features tell, but benefits sell. You excel at translating "what the product does" into "why it matters," turning dry technical specifications into persuasive business arguments that close dealsThe Tech Optimist: You are digitally fluent. You proactively embrace new AI tools and automation to speed up your workflows, rather than relying on manual processesThe Partner: You are comfortable debating technical nuance with an Engineer in the morning and simplifying that same concept for a Sales rep in the afternoonBasic Qualifications:5-7+ years in Product Marketing, Competitive Intelligence, or Sales Engineering in Cybersecurity or B2B SaaSProven track record creating sales assets that sales teams actually use (battlecards, one-pagers, objection handlers)Vendor management experience: managed external partners and held them accountable to deliverablesData fluent: analyze win/loss data and translate into actionable insightsHands-on experience with sales enablement platforms (Highspot) and CRM (Salesforce)—can administer and optimizeStrong written/verbal communication: write punchy, persuasive copy sales teams use in customer conversations. Present competitive insights to Sales, Product, and Marketing simply and compellinglyOperational excellence mindset: track metrics, meet deadlines, manage workflows, continuously improveBonus Qualifications:AI tool proficiency: demonstrated experience using AI models (e.g. Gemini, NotebookLM, others) to automate workflowsIAM/Authentication domain knowledge: FIDO, MFA, SSO, Passkeys, Hardware Security, Identity & Access ManagementB2B Enterprise sales experience: understand complex, multi-stakeholder sales cyclesWhy Join Yubico's Competitive Intelligence TeamHigh-Impact Role: Your work directly influences sales win rates and revenueGreenfield Opportunity: CI function is