Graphic Designer

4 days ago


Toronto, Ontario, Canada NSUS Group Full time

Company Overview:

Join our creative and innovative team as we connect and entertain players all around the world, creating exciting experiences and lasting connections, on the world's largest online poker network and biggest poker events

Home of the World Champion Daniel Negreanu, Winner of the Best Poker Software, and Guinness World Records holder of the largest ever online poker prize pool, GGPoker has taken the online poker world by storm.

HQ'ed in Toronto with offices in 9 major cities and 700 top international talents, NSUS is an industry-leading global company dedicated to shaping the future of gaming. GGPoker holds the largest online poker market share globally, and we are looking for dynamic, innovative, and passionate team members to be part of the World's #1.

Role Overview:

We're seeking a
Graphic Designer (Website & Landing Page)
to take full ownership of our global landing pages and website experience across multiple markets and languages.

This is
not just a design role
—you will
own performance
,
analyze data
, and
optimize conversion funnels
. You'll collaborate closely with our marketing, creative, and analytics teams to design, test, and improve high-performing web experiences that drive measurable business results.

The ideal candidate combines
creative design execution
with a
strong analytical and marketing mindset
. You'll know
why
a page converts (or doesn't), and you'll be able to defend your design choices with performance data—not just personal taste.

Key Responsibilities:

  • Own the performance and user experience
    of NSUS/GGPoker landing pages and web touchpoints.
  • Design, build, and optimize landing pages and microsites using
    WordPress + Elementor
    ,
    Figma
    , and
    Adobe Creative Cloud
    .
  • Develop
    reusable global templates
    adaptable across 11+ languages and markets.
  • Collaborate with the Marketing, SEO, and Creative teams to align pages with campaign and funnel goals.
  • Conduct
    A/B and multivariate testing
    to measure impact and continuously improve page performance.
  • Use data and analytics (GA4, Hotjar, Optimizely, VWO, etc.) to track conversion, bounce rates, and user engagement.
  • Understand and apply
    funnel logic
    — awareness → engagement → conversion.
  • Translate campaign objectives into actionable design solutions that improve click-through and conversion rates.
  • Work cross-functionally with developers, copywriters, and product managers to ensure pixel-perfect execution.
  • Maintain brand consistency while constantly pushing for performance-based improvements.
  • Present and defend design decisions using
    quantifiable performance metrics
    and
    data insights
    .

What You Bring

  • 5+ years
    of experience in
    web/landing page design
    ,
    CRO
    , or
    UI/UX
    with measurable performance outcomes.
  • Proven experience designing and optimizing pages for
    conversion
    —not just aesthetics.
  • Fluency in Figma, WordPress (Elementor), Adobe CC
    , and basic understanding of HTML/CSS/JS.
  • Solid understanding of
    marketing funnels
    ,
    UX/UI principles
    , and
    SEO best practices
    .
  • Experience with
    A/B testing
    tools (e.g., Optimizely, VWO, Google Optimize, GA4 experiments).
  • Analytical mindset—comfortable interpreting user data, performance metrics, and behavioral analytics.
  • Ability to
    communicate design intent and defend decisions
    based on data, not opinion.
  • Excellent collaboration skills—comfortable working with marketing, creative directors, and leadership.
  • A
    proactive
    ,
    non-passive
    , and
    results-driven
    approach—takes ownership and drives outcomes.

Nice to Have:

  • Experience in
    iGaming, entertainment, or high-traffic digital platforms
    .
  • Familiarity with
    WordPress automation
    ,
    Elementor global templates
    , and
    multi-language site management
    .
  • A passion for the intersection of
    design, psychology, and performance marketing
    .

Compensation:

  • Annual performance raise
  • Discretionary bonus up to 50% of salary
  • Flexible and competitive benefits after probation
  • Free parking or Presto Card
  • Endless snacks, coffee, tea, and beverages
  • Work with and learn from some of the most creative minds in global iGaming

We are an equal-opportunity employer and we are committed to building a diverse, inclusive, and welcoming workplace for all. NSUS is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, NSUS will make accommodations available to applicants with disabilities upon request during the recruitment process.


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