VP of Operations

Lagree West and Jaybird are sister brands, providing two different ways to move under one shared operating philosophy.

Lagree West offers high-intensity, low-impact, Pilates-inspired classes that build strength and flexibility. We're known for exceptional instruction, a strong mind-to-muscle connection, and warm service that feels personal. You'll find us in seven studios across Vancouver and Victoria.

Jaybird is a mindful, music-driven experience in a heated infrared room, lit by candlelight. With four studios in Vancouver and Toronto, our Pilates- and Yoga-inspired classes invite you to be present, move with intention, and feel yourself on a deeper level.

Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.

Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They're the standard we hold, the way we lead, and the reason our studios feel the way they do.

The VP of Operations of Jaybird Studios and Lagree West is the senior operational leader responsible for translating vision into execution across our studios. This role drives scale, discipline, and culture within operations, ensuring the systems, people, and unit-level financial performance are in place to achieve our long-term goal of ~50 Jaybird locations within 10 years, while maintaining steady growth for Lagree West.

The VP Ops is the CEO's right-hand within operations, accountable for day-to-day operational excellence, studio performance, and building an exceptional guest experience as we grow, with the potential to step into the COO role in the future as the company scales.

Operations & Hospitality

• Oversee operations for all current locations, ensuring world-class hospitality, consistent guest experience, and strong unit-level P&Ls.
• Refine SOPs, playbooks, labour models, and training to deliver consistency and scale.
• Partner with the CEO to execute industry-leading hospitality systems and memorable "wow" moments, with a strong focus on training.
• Continuously improve guest/member feedback loops (surveys, NPS, interviews) to drive loyalty and retention.

Financial Performance Management

• Lead unit-level and consolidated financial performance of Jaybird and Lagree West by driving revenue growth, profitability, and disciplined cost management within operations.
• Establish clear studio metrics and accountability systems so teams understand how their work connects to results.
• Build dashboards and KPIs that translate operational decisions into financial outcomes.
• Partner closely with Finance, Marketing and the CEO on budgeting, forecasting, cash flow priorities, and expansion economics.
• Ensure studios perform in a way that keeps the business financially healthy and positioned to fund growth from its own success.

Business Architecture & Operational Team Design

• Evolve operational structure in step with strategy and growth.
• Optimize the operations org, identify talent gaps, and develop recruitment plans for studio-level and regional roles.
• Lead or support hiring for operations and studio leadership, including sourcing, screening, interviewing, and onboarding top-tier talent.
• Provide perspective and recommendations on broader org needs to the CEO.
• Ensure talent systems scale with the operating model by driving adoption and consistent execution of core people systems across Operations, and providing inputs to enterprise People + Culture programs (compensation + benefits, talent reviews, succession + development planning).

Culture & Leadership

• Champion a culture of excellence, urgency, and customer obsession within operations, rooted in honest, transparent, and frequent feedback.
• Lead by example to instill our values of growth mindset, pure connection, and creating amazement.
• Own performance management cycles for studio and operations teams, ensuring they optimize performance and surface problems early, while fostering an "always-on" feedback culture where candor and coaching drive continuous improvement.
• Build people development into the fabric of operations so every team member, from front desk to leadership, gains valuable skills that prepare them for their next chapter.
• Create a culture and programming that teach employees to think and act like business owners, leaving the company stronger, more capable, and more confident than when they arrived.
• Act as coach, operator, and enforcer; building culture while ensuring accountability.

Expansion & Growth

• Lead the operational rollout and readiness of new locations (staffing, training, launch readiness, operational systems) in partnership with the CEO.
• Partner with construction to ensure smooth handoff from build to operations.
• Develop repeatable checklists and playbooks for efficiently opening new units without compromising quality, and ensure each launch hits operational and experience standards.

Construction, Legal & Admin (Operational Partnership)

• Partner with the construction team to support successful delivery of new studios (budgets, timelines, readiness, accountability).
• Provide operational inputs into lease, legal, and compliance processes.
• Ensure risk management practices are consistently executed across health/safety, insurance, and crisis response within studios.

Governance & Systems

• Establish effective communication rhythms and meeting cadences within operations that move priorities forward while preserving time for deep work.
• Drive execution on cross-functional initiatives tied to studio performance and guest experience, remove blockers, and continuously evolve operational systems to match the changing needs of the business.

• Build a deep understanding of the business across all functions, including significant time on the studio floor.
• Lead the operational openings of two new Jaybird studios in Toronto and NYC, delivered on time, on budget, well-staffed, and hitting performance metrics.
• Fine-tune the operations and studio leadership structure, ensuring the right people are in place for the next 18–24 months of growth.
• Break down strategic and financial goals into clear studio-level KPIs that mobilize and align the workforce.
• Help transition the CEO further out of day-to-day studio operations through strong operational leadership and clear ownership.

• Proven track record in multi-unit hospitality, fitness, or consumer brands, with experience scaling operations across markets.
• Strong financial acumen with demonstrated ownership of unit-level P&L performance and operational profitability.
• Demonstrated success opening and scaling new locations while maintaining guest experience.
• Hands-on, execution-oriented leader who is willing to immerse in all aspects of studio operations.
• Skilled people leader with a track record of building high-performing teams and driving accountability.
• Strategic thinker able to balance detail-oriented execution with long-term operational planning.
• Strong communicator who can align teams around KPIs and mobilize the workforce.

• High-intensity, high-ownership role with periods of sprinting.
• Frequent remote work combined with strong in-person leadership required at studios and with teams.
• Travel as needed for new market launches and operational excellence.

Perks Of Being On The Team

• Unlimited Standby Classes – Move, sweat, and reset whenever space allows
• Exclusive Discounts – On Lagree West classes, retail, and partner brands
• Growth Opportunities – Be part of a growing brand with room to advance
• Wellness-Focused Workplace – A positive, inspiring environment
• Connected Team Culture – Work alongside people who get it

Location: Toronto, ON

Type: Full-Time, 40 hours per week (Remote / Hybrid)

Reports to: CEO

Salary: will be disclosed during the interview process

To apply, please complete the application below.

Please note only short-listed applicants will be contacted. We appreciate your interest and the time you took to apply

Lagree West and Jaybird are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.

This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. The company reserves the right to modify this description at any time.

Only shortlisted candidates will be contacted

Application Deadline: January 11th, 9pm pst