Specialist, Marketing Data Operations

This is a remote role, required to work in EST hours.
Who We Are

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations including Boston, D.C., London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN.

Who We're Looking For

Marketbridge is seeking a Specialist, Marketing Data Operations to support the design, implementation and maintenance of data workflows, automations, pipelines and integrations that power multi-channel marketing and sales programs. This role is ideal for a technically skilled and detail-oriented professional who thrives on building reliable, automated, and scalable data solutions that enable marketing campaign activation, personalization, and reporting.

As a key member of our Marketing Technology & Operations group, you'll have the opportunity to collaborate with cross-functional teams to translate marketing and business requirements into well-orchestrated data processes that ensure accurate targeting, segmentation, and performance tracking. You'll play a hands-on role in developing and maintaining SQL- and Python-based ETL workflows, monitoring and troubleshooting data workflows and systems integrations, and generating documentation, tools, and templates that drive operational efficiencies and cross-team collaboration.

We're looking for someone who enjoys solving complex data challenges, improving data processes, and collaborating across disciplines to operationalize marketing data. You understand how data fuels marketing and sales strategies through automation, process standardization, campaign activation at scale, and performance measurement - and you take pride in ensuring it's clean, consistent, and ready for action.

If you're excited by the opportunity to build the data backbone that supports high-performing marketing programs, this role is for you.

Key Responsibilities

• Execute and maintain SQL-based ETL processes to manage audience lists/segments, execute campaign journeys, and deploy personalized campaign assets

• Automate, maintain, and QA data workflows using Python, integrating across marketing and sales platforms (e.g. Salesforce Marketing Cloud, Salesforce CRM, HubSpot, Eloqua, Marketo, Tableau, Looker Studio) and secure databases

• Review, cleanse, standardize, and prepare data sets to support targeting and segmentation strategies, campaign activation and measurement in marketing automation, CRM, and reporting platforms.

• Execute quality control best practices in logging, error-handling, and alerting to ensure reliable campaign and program execution and issue resolution

• Validate and troubleshoot data workflows and processing outputs, ensuring alignment with campaign and program requirements (i.e. segmentation, personalization, journey logic, privacy compliance)

• Document data processes, logic, and business rules to enable transparency, reusability, and knowledge transfer.

• Support the build and maintenance of reporting dashboards (Looker Studio, Tableau, PowerBI) by sourcing, preparing and integrating data from marketing automation, CRM, Adtech and analytics platforms

Qualifications

• 2-4 years of experience in a data-oriented role (e.g. data analyst, data engineer) with proven experience in assessing, cleansing, merging, and preparing data for analysis and workflow automation, ideally within a marketing environment or agency

• SQL skills for querying databases, building and optimizing ETL processes, and executing stored procedures

• Strong Python experience for data extraction and transformation, workflow automation, and file handling.

• Advanced Excel skills assessing, cleansing and structuring data using pivot tables, formulas, and data governance rules

• Familiarity with data visualization and reporting tools such as Looker, Tableau, PowerBI, Domo

• Familiarity with web analytics platforms and applications (e.g. Google Analytics, Google Tag Manager, Adobe Analytics) is a plus

• Detail-oriented with strong problem-solving, documentation, and communication skills.

• Comfortable collaborating across marketing, technology, and analytics teams.

• Working knowledge of Salesforce Marketing Cloud (Journey Builder, Data Extensions) a plus

• Strong attention to detail, problem-solving ability, and documentation skills.

• Interest in developing deeper expertise in marketing data operations, automation, and analytics.

Our Culture

Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market. At Marketbridge, you'll join a vibrant community of collaborative minds dedicated to reinventing growth. We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies. From day one, you'll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance. Our inclusive environment values each individual's voice, fostering genuine connections and a sense of belonging. Here, you won't just watch the industry evolve—you'll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here's what you can look forward to:

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we're closed from Christmas to New Year's so you can fully unplug.

• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.

• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.

• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.

• Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $65,000– $80,000 CAD.