Marketing Analytics Manager

JOB TITLE: Marketing Analytics Manager

Location: Ottawa

Build what's next at Minto

Working at Minto means being part of something bigger—where your career is built on purpose, progress, and possibility. Here, employees aren't just valued—they're celebrated through peer-to-peer recognition, team events, and a culture that feels like family while honouring every individual's voice. 

From day one, we've got you covered

From your very first day at Minto, you'll have access to a rewarding and supportive package designed to help you thrive:

• Competitive compensation with performance-based annual bonus
• Comprehensive benefits starting on day one—including unlimited physiotherapy, 24/7 access to healthcare professionals and physicians through our dedicated telemedicine service, and parental leave
• RRSP matching program and paid time off program to support your future and recharge
• Peer-to-peer recognition platform that celebrates your contributions
• Professional development and learning support to fuel your growth
• Exciting career paths across a dynamic and purpose-driven organization

Your place in our story

We are seeking a strategic and driven Marketing Analytics Manager to lead data-driven marketing initiatives in the new home construction industry. This role will oversee the collection, analysis, and interpretation of marketing data to optimize lead generation, campaign performance, and customer engagement across communities. The ideal candidate will bring deep analytical expertise, a strong understanding of the consumer journey, and ability to provide insights to regional marketing leads and senior leadership.

Here's how you'll contribute 

• Lead the marketing analytics function nationally, managing data strategy, reporting frameworks, and performance measurement in conjunction with the regional marketing leads and corporate marketing.
• Monitor and report on KPIs such as lead volume, cost per lead, conversion rates, and community-level performance, while coordinating with the regional marketing leads to provide context for results.
• Partner with marketing, sales, and operations to identify growth opportunities, improve cost per acquisition, and conversion rates.
• Oversee segmentation strategies and predictive modeling to improve targeting and personalization.  Supporting technical set up, program management, and insights.
• Analyze geographic, demographic, and behavioral data to support campaign planning in conjunction with the regional marketing leads.
• Guide A/B testing and experimentation across digital channels, including paid media, email, and website.  Help to orchestrate A/B testing nationally.
• Present actionable insights and strategic recommendations to regional leads and senior leadership.
• Manage relationships with external data vendors, analytics platforms, and corporate marketing digital team.
• Assist and support Marketing Technology projects – i.e. DXP and Data Cloud 360.

What you bring to the team

Here's what will help you stand out. And even if you don't tick every box—we believe in your potential and are here to support your growth. 

• Bachelor's degree in Marketing, Business Analytics, Data Science, or related field.
• 7+ years of experience in marketing analytics.
• Experience in residential real estate, construction, or homebuilding industry would be considered an asset.
• Proficiency in data tools (e.g., GA4, Excel, Meta Ads Manager, etc.) and BI platforms (Power BI).
• Strong command of CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Effective communication skills and ability to translate complex data into business insights and executive summaries.

Preferred Skills:

• Knowledge of media mix modeling and marketing attribution.
• Understanding of the consumer journey and community-level marketing strategies.
• Ability to lead and coordinate with cross-functional project teams.

Ready to build your future with us?

Whether you're just starting out or looking to take the next step, Minto offers the mentorship, resources, and opportunities to grow a meaningful career. With competitive rewards and a strong commitment to well-being, we empower you to thrive—professionally and personally.

Join a team where your growth, purpose, and potential are celebrated. Let's create something meaningful—together.

About Minto

Our mission to build vibrant communities begins with the people who make it all possible—our employees. Named one of Canada's Best Managed Companies, we're proud of our 70-year legacy and dedicated to delivering more—more growth, more purpose, and more impact—for our employees, homeowners, residents, and the neighbourhoods we serve.

Minto is an equal opportunity employer committed to cultivating an inclusive and accessible workplace. We strive to build a team that reflects the diverse communities we serve, including individuals with disabilities. If you require accommodation or support at any stage of the recruitment and selection process, we'll work with you to ensure your needs are met. To request accommodation, please contact us at  

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