Advisor, UX Researcher

16 hours ago

Toronto, Ontario, Canada Definity Full time
Description
What to expect
  • Optimize digital buy-flows and sales funnels through comprehensive analysis of user behavior, leveraging multiple data sources including click-level tracking, user surveys, and transactional metrics to enhance conversion rates and service effectiveness.
  • Plan, execute, analyze and socialize mixed methods generative research to support strategic initiatives.
  • Collect and analyze digital experience data using on-site surveys (e.g., SEQ) to identify improvement opportunities and share results with Content, Product and Design teams.
  • Automate and democratize UX research by developing custom tools (Python, R) and creating educational materials and documentation.
  • Lead the development, facilitation, and analysis of user testing initiatives to capture feedback on both project-specific and broader journey experience.
  • Participate in Agile rituals and work effectively within a Kanban process framework.
  • Work collaboratively with UX/UI Design and Digital Product teams to support ongoing initiatives.
What you bring 
  • University Degree or College Diploma, or equivalent work experience
  • 2+ years' experience in UX Research, with a portfolio that demonstrates end-to-end ownership of generative and evaluative studies across complex digital products and services.
  • Experience collaborating cross-functionally with Content design, UX, product, Business, and Customer Journey/Service Design teams within Agile frameworks.
  • Ability to distill complex findings into clear, actionable insights and advocate for users through compelling storytelling that drives real product impact.
  • Experience with e-commerce and digital buy-flow optimization, including identifying and reducing friction in key conversion paths.
  • Proficient in mixed-methods research — from qualitative interviews and usability testing to quantitative analysis, including survey design, A/B testing, and advanced statistical techniques.
  • Comfortable coding in R or Python to analyze large datasets, automate research workflows, and scale insights across teams.
  • Experience leveraging Large Language Models (LLMs) with a focus on ethical implementation and maintaining human oversight throughout the process.
  • Skilled at evaluating interaction design and usability through task-based testing, heuristic reviews, and behavioral analysis.
  • Confident in assessing content clarity through comprehension testing — ensuring labels, content, and terminology are intuitive and user-friendly.
  • Proficient in information architecture methods such as card sorting and tree testing to validate navigation and content organization.
  • Experience exploring tone, visual appeal, and emotional resonance through surveys, preference testing, and design feedback sessions.
  • Extensive experience with remote user testing platforms (e.g., , UserZoom) to efficiently recruit participants and conduct moderated/unmoderated studies at scale.
  • Proficient with digital experience analytics tools (e.g., FullStory, Content Square) for session replay analysis, heatmap generation, and funnel visualization to identify UX issues and opportunities.
  • Experience with customer feedback and survey platforms (e.g., VWO, Medallia, Qualtrics) to collect, analyze and act on user insights through various touchpoints, with a focus on survey design and analysis.

Salary Range: $73,500 - $123,500

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