Advisor, UX Researcher
2 weeks ago
What to expect
- Optimize digital buy-flows and sales funnels through comprehensive analysis of user behavior, leveraging multiple data sources including click-level tracking, user surveys, and transactional metrics to enhance conversion rates and service effectiveness.
- Plan, execute, analyze and socialize mixed methods generative research to support strategic initiatives.
- Collect and analyze digital experience data using on-site surveys (e.g., SEQ) to identify improvement opportunities and share results with Content, Product and Design teams.
- Automate and democratize UX research by developing custom tools (Python, R) and creating educational materials and documentation.
- Lead the development, facilitation, and analysis of user testing initiatives to capture feedback on both project-specific and broader journey experience.
- Participate in Agile rituals and work effectively within a Kanban process framework.
- Work collaboratively with UX/UI Design and Digital Product teams to support ongoing initiatives.
- University Degree or College Diploma, or equivalent work experience
- 2+ years' experience in UX Research, with a portfolio that demonstrates end-to-end ownership of generative and evaluative studies across complex digital products and services.
- Experience collaborating cross-functionally with Content design, UX, product, Business, and Customer Journey/Service Design teams within Agile frameworks.
- Ability to distill complex findings into clear, actionable insights and advocate for users through compelling storytelling that drives real product impact.
- Experience with e-commerce and digital buy-flow optimization, including identifying and reducing friction in key conversion paths.
- Proficient in mixed-methods research — from qualitative interviews and usability testing to quantitative analysis, including survey design, A/B testing, and advanced statistical techniques.
- Comfortable coding in R or Python to analyze large datasets, automate research workflows, and scale insights across teams.
- Experience leveraging Large Language Models (LLMs) with a focus on ethical implementation and maintaining human oversight throughout the process.
- Skilled at evaluating interaction design and usability through task-based testing, heuristic reviews, and behavioral analysis.
- Confident in assessing content clarity through comprehension testing — ensuring labels, content, and terminology are intuitive and user-friendly.
- Proficient in information architecture methods such as card sorting and tree testing to validate navigation and content organization.
- Experience exploring tone, visual appeal, and emotional resonance through surveys, preference testing, and design feedback sessions.
- Extensive experience with remote user testing platforms (e.g., , UserZoom) to efficiently recruit participants and conduct moderated/unmoderated studies at scale.
- Proficient with digital experience analytics tools (e.g., FullStory, Content Square) for session replay analysis, heatmap generation, and funnel visualization to identify UX issues and opportunities.
- Experience with customer feedback and survey platforms (e.g., VWO, Medallia, Qualtrics) to collect, analyze and act on user insights through various touchpoints, with a focus on survey design and analysis.
Salary Range: $73,500 - $123,500
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