Director of Product

5 days ago

Calgary, Alberta, Canada Blurb Full time
Director of Product

Location: Remote
Reports to: CEO
Team: Product & Engineering

About

At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high-performing formats for every major platform.

Our mission is simple: help media companies unlock growth through high-volume, high-impact content.

The role

Were looking for a Director of Product to own product direction and platform strategy at Blurb.

This is a hands-on leadership role. Youll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale.

The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement.

What youll do Own product direction & platform strategy

Own end-to-end product direction across Blurbs platform

Translate business goals, deal requirements, and revenue priorities into product strategy

Decide what to build now vs later, and clearly explain tradeoffs

Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization

Build scalable systems

Design workflows and systems that scale efficiently across large and complex catalogs

Partner closely with engineering to define scope, sequencing, and system constraints

Anticipate reliability, scale, and operational failure points early

Make ideas concrete

Take vague or high-level ideas and turn them into clear, testable product direction

Use lightweight artifacts — flows, examples, prototypes — to align stakeholders

Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work

Partner with design & engineering Work closely with Product Designers (where applicable) to:

Frame problems clearly

Set quality bars

Give actionable feedback

Collaborate deeply with engineering on:

Scope and sequencing

Tradeoffs between speed, quality, and scale

Partner with the Design Department focused on template and motion design to:

Ensure product and design systems stay aligned through the video generation pipeline

Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together

Represent product internally and externally

Act as a product voice in client-facing conversations

Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders

Help align expectations with what the platform can realistically support

Balance transparency with protecting the team from overcommitment

Drive alignment and momentum

Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions)

Keep the team aligned on priorities and decisions

Reduce rework by clarifying direction early

What youll bring

At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes

Demonstrated ability to define and drive end-to-end product strategy, not just manage execution

Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality

Systems and platform thinking; you see how parts connect and scale

Comfort operating with ambiguity and incomplete information

Excellent collaboration skills with engineering, design, and leadership

Clear, confident communication of product intent to both internal and external audiences

Experience thriving in early-stage or high-ownership environments

Bonus points

Hands-on product design experience (Figma, flows, prototyping)

Founder or early leadership team background

Experience with media, content platforms, or creator ecosystems

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