Product Management Lead

About Apply Digital
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.

Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in the " One Team " approach, where we operate within a 'pod' structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.

Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.

Visit our Careers page to learn how we can unlock your potential.

APPLY DIGITAL TALENT PIPELINE:
Interested in joining the Apply Digital team, but don't see an open role you connect with? Submit your resume below and we'll add you to our Talent Pipeline.

When new opportunities open up at Apply Digital, we'll check our Pipeline. If your profile is a fit, we'll get in touch for an interview.

Please review the requirements below to determine if you would be a good fit and submit your resume.

LOCATION:
Apply Digital is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to
PT or
ET
.
THE ROLE:**
Are you motivated by visioning big ideas and turning them into solutions that deliver on business and customer value? Do you have analytical superpowers? Does the idea of collaborating with a top-notch multidisciplinary UX, design & technology team to build digital products excite you? Are you an expert in the SaaS Platform space and can craft and own an entire roadmap? Have you been a Principal or Group Product Manager and are looking to do even bigger things? Then the Product Management Lead position at Apply Digital is perfect for your next career move.

We are looking for an experienced Product Management Lead to join our team on a short-term basis. This position sits within the Product Management team at Apply Digital, and is the backbone of all project executions. You own the product vision, requirements management, and ROI of the products that we build for our clients. Your duties will include generating purposeful ideas, strategy and vision creation, and following through with end-to-end product definition and development. You will also be responsible for ongoing management, operation, and optimization of the product.

Responsibilities

• Lead product discovery efforts in partnership with the client—facilitating alignment on business goals, user needs, and technical constraints to uncover and validate the right problems to solve.
• Build and champion product strategies and vision throughout client engagements, while briefing and inspiring internal teams to deliver on that vision.
• Retrieve and analyze feedback from customers, stakeholders, and cross-functional teams, leveraging research methods and workshop facilitation to shape product requirements, features, and outcomes.
• Own the creation of product plans and roadmaps, ensuring alignment and buy-in from executive stakeholders.
• Prepare and maintain detailed product requirements documents (PRDs), capturing client, business, user experience, design, technical, and non-functional needs—resolving conflicts and communicating changes clearly to both teams and client stakeholders.
• Organize and prioritize product releases to meet business value expectations, balancing impact and feasibility.
• Define measurement plans to track product usage and user impact, and develop proficiency with analytics tools to inform decisions.
• Ensure requirements are delivered to specification, manage defect resolution, and assess readiness for launch.
• Continuously identify opportunities to expand the product vision based on data and research-driven insights.
• Add value beyond execution—you are a consultative partner who understands how to drive ROI by aligning customer and business value, navigating constraints, and making strategic recommendations to advance the product vision.

Requirements

• You've built platforms that enable digital experiences, with a minimum 10+ years of experience leading product or engineering teams for Digital Experience Platforms.
• Experience with Cloud technologies, web content management, distributed systems, and the latest trends in digital experience management.
• You have years of experience communicating and collaborating with Executive Stakeholders from across an organization.
• You have proven yourself in a consultation role, through Agency, Consultancy, or other Professional Services Firm.
• You are perceptive, a creative leader, and a problem solver.
• You are professional, confident, and able to understand which ideas will and which won't work.
• It's easy for you to break down complex problems into logical, digestible steps.
• Ambiguity doesn't scare you, and you thrive on turning ambiguity and conflicting information into clarity in a fast-changing environment.
• You have a portfolio of digital products that you have shipped, managed and operated, and are proud to share how it delivered value to end users.
• You are an expert in the e-commerce space having built in several platforms and have strategically designed and built roadmaps.
• You're good at techie speak and non-techie speak. You've collaborated in multidisciplinary teams, are able to convey technical concepts to non-technical people as well as turn business, UX, design requirements into technical specifications.

LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do . We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:

Great projects:
Broaden your skills on a range of engaging projects with international brands that have a global impact.

An inclusive and safe environment:
We're truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

Learning opportunities:
We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.

Generous vacation policy:
Work-life balance is key to our team's success, so we offer flexible personal time offer (PTO); allowing ample time away from work to promote overall well-being.

Customizable benefits:
Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements:
We work in a variety of ways, from remote, to in-office, to a blend of both.

Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That's why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.

For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected] .

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.