Brand Manager – Splenda Canada

2 days ago

Carmel ON CA Heartland Fpg Full time $80,000 - $120,000 per year

Brand Manager – Splenda Canada
Remote – Ontario (preferred)
Full-time | CPG Industry | Marketing & Brand Leadership

About Us
 Splenda is one of the world's most recognized low-calorie sweetener brands, trusted by millions seeking a balanced and healthier lifestyle. In Canada, we're focused on building deeper connections with new and existing consumers through brand storytelling, innovation, and flawless in-market execution.

We're looking for a Brand Manager who can think strategically and act decisively, someone who thrives in a fast-paced environment, takes ownership, and is eager to make an impact. This role is ideal for a marketing professional who's equally comfortable developing big-picture brand plans and executing detailed retail activations.

Key Responsibilities

  • Lead brand strategy and execution for Splenda across the Canadian market, ensuring alignment with global brand positioning and local consumer insights.
  • Plan and activate marketing campaigns across digital, retail, shopper, and media channels to drive awareness, trial, and loyalty.
  • Execute and optimize retail media programs in collaboration with key customers and partners (e.g., Loblaw Advance, Walmart Connect, Metro, Sobeys, etc.).
  • Manage the brand P&L, budgets, and forecasts, ensuring strong ROI on marketing investments.
  • Collaborate cross-functionally with sales, insights, commercialization, and agency partners to deliver best-in-class marketing programs.
  • Analyze brand performance, category dynamics, and competitive trends to identify growth opportunities.
  • Support innovation initiatives, including product launches, packaging updates, and new communication platforms.
  • Balance strategic and hands-on work—from leading business reviews to managing creative assets and campaign execution details.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+  years of progressive marketing experience in the Canadian CPG industry (food/beverage experience preferred).
  • Proven ability to plan and execute marketing programs within the Canadian retail landscape.
  • Experience with retail media platforms and shopper marketing activation is strongly preferred.
  • Demonstrated success working in a fast-paced, entrepreneurial environment where initiative and independence are essential.
  • Strong understanding of consumer insights, brand positioning, and category management.
  • Excellent communication, analytical, and project management skills.
  • A self-driven, resourceful, and results-oriented professional who thrives when balancing multiple priorities.
  • Ability to travel to U.S. based headquarters, access to own vehicle, must be legally eligible to work in Canada without sponsorship.

Why Join Us

  • Opportunity to lead a powerhouse brand in the growing health & wellness space.
  • High visibility within a collaborative, ambitious, and fast-moving organization.
  • Remote work environment offering flexibility and autonomy.
  • Competitive compensation, bonus potential, and benefits.

Ready to make an impact?
Apply now and help shape the future of sweetness in Canada with Splenda.

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