Brand Marketing Consultant

Company: CGIC

Department: Marketing/Communications

Employment Type: Regular Full Time

Work Model: Hybrid

Language: This role operates in English.

Additional Information: This/these role(s) is/are currently vacant.

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

As the Brand Marketing Consultant, you will develop marketing plans and programs that support the Co-operators brand and sub-brands. You will oversee end-to-end development of marketing brand programs, direct creative and copy development and ensure production and distribution functions are seamless for programs. From initial concept to seamless execution and governance—you will drive innovation and elevate our brand presence at every touchpoint. You will also provide leadership and consultation to various teams across the organization on how to implement our brand within various programs, adhere to brand standards and share expertise on how to launch our brand in various markets.

• Planning and managing the strategy and execution of brand marketing campaigns and materials including external media, digital communication, direct marketing, advisor/employee support materials and social media
• Leading the development of brand programs to ensure future impacts of various sub-brands are considered and reviewing marketing programs to ensure they are innovative and deliver on our brand strategy.
• Establishing and nurturing effective relationships with stakeholders through planning and using a variety of resources and tactics.

• Participating in strategic planning activities and recommending brand marketing activity to support team objectives.

• Analyzing and reporting the results of brand marketing initiatives and providing data-driven recommendations to various stakeholders.

• You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs.
• You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions and proactively propose solutions.
• You have strong communication skills to clearly convey messages and explore diverse points of view.
• You build trusting relationships and provide guidance to support the development of colleagues.

• You have 5-7 years of experience in brand marketing
• You have post-secondary degree in Marketing
• You have a proven ability to execute fully integrated marketing programs using a variety of tactics in external media, direct marketing, digital media with social, public relation, video and web.
• You have superior written and oral communication skills

• Training and development opportunities to grow your career.
• Flexible work options and paid time off to support your personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Paid volunteer days to give back to your community.
• In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.