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Marketing Automation Manager

2 days ago

Toronto, Ontario, Canada Insight Global Full time

*This will be a contract to hire role (approx 6 month contract then conversion to full time)*

Job Description

Insight Global is looking for a Senior Manager, Marketing Automation (Wealth Journeys) to join a leading banking client downtown Toronto. This is a hybrid role and requires 3x/week in office. The Senior Manager, Marketing Automation, Wealth Journeys oversees the development team responsible for Wealth Journeys, with a focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant communications — all aligned to a one-client view.

GENERAL RESPONSIBILITIES:


• Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the Enterprise Digital Center of Excellence team.


• Investigate and resolve deliverability issues as they arise.


• Adhere to a production schedule to ensure accurate and timely delivery.


• Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and managers on an ongoing basis.


• Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis. Brand & Customer Experience


• Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes.


• Understanding of Governance and Compliance requirements as they relate to legislation.


• Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, CASL, PIPIEDA, etc.). Reporting


• Provide post reporting and analysis.
• Monitor campaign performance and metrics.


• Provide strategic direction based on industry best practices and trends. Database Marketing


• Understanding of database marketing and CRM programs and procedures.
• Automate data flow between existing databases and Salesforce Marketing Cloud.


• Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN SPAM compliance.


• Execute processes to ensure compliance with regulations.


• Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.


• Identifying areas of concern to be completed or escalating as needed to the Scrum Master and Senior Manager.

Required Skills & Experience

  • 5-10 years of experience as an HTML developer with strong Salesforce Marketing Cloud experience- (journey builder, automation studio, AdStudio, etc)

  • Mandatory leadership experience (technical or direct reports)

  • Strong knowledge of email development best practices

  • Strong written and oral communication skills (must be able to communicate technical director, discuss and incorporate stakeholder's feedback, and communicate issues found and solutions clearly)

  • Technical skills: HTML, CSS, AmpScript, SQL

Nice to Have Skills & Experience

  • Experience working in the financial industry